Astro makes on-the-go service available worldwide

By Digital News Asia March 5, 2013

Customers can sign up for Astro content anywhere in the world, says company
They can access Astro TV, radio and video-on-demand across multiple devices

Astro makes on-the-go service available worldwide ASTRO Malaysia Holdings Berhad said its Astro On-The-Go service would now be available for Malaysians anywhere in the world.

With almost 150,000 Malaysians residing in Australia, Astro launched the phase of the service in Melbourne, it said in a statement.

“Today marks a historic milestone for Astro and Malaysia. We have taken a giant leap forward in making our Malaysian content available to Malaysians living abroad, and have taken our first step to becoming a global brand,” said Astro chief executive officer Dato’ Rohana Rozhan (pic).

“[We are] … making Malaysian culture, music and content internationally accessible, not just in Australia, but also the United Kingdom, the United States and wherever Malaysians go in the world,” she said.

Astro On-The-Go allows customers to enjoy a seamless and personalized viewing experience and access the best of Astro TV, Radio and Video-On-Demand across multiple devices, be it smartphones, tablets or laptops -- anytime, anywhere, the company said.

With immediate effect, Malaysians traveling and living abroad can register for the service and enjoy a free preview of Astro Awani, Malaysia's first 24-hour news and information channel, as well as selected live sports events on Astro Arena.

Malaysians residing abroad will be able to follow live breaking news including a special coverage on the upcoming general election, 24x7coverage on local happenings and in-depth analysis in both English and Malay on Astro Awani, the company said.

Phase 2 of the Astro On-The-Go service will see more Malaysian content like Maharaja Lawak, Adam Dan Hawa, Hua Hee Makan and Oh My English! on the linear channels as well as popular Astro First movies like Juvana, Husin, Mon & Jin Pakai Toncit and Awan Dania, while the third phase will see an introduction of its Video On Demand offering between 1,000 to 1,500 titles.

The commercial roll-out of the worldwide service will be available in the second quarter of the year, when Astro will showcase linear TV and music channels, live events including sports, video on demand and catch up programs.

Astro first offered the service to Malaysian customers last May, claiming that there were over 500,000 views and 400,000 app downloads.

In Malaysia, existing Astro customers can subscribe to the service and enjoy up to 21 linear channels, live sports events, catch up content and VOD for RM25 a month.

Astro On-The-Go is also available to all Malaysians including non-Astro customers in Malaysia. Non-Astro customers can choose to subscribe to either Pack 1 or Pack 2, both comprising four channels each at RM30 a pack per month or RM5 a pack per day, or they can also choose to subscribe to single channels within each pack from RM10 to RM15 a channel per month.

Pack 1 comprises mostly Malay-language channels while Pack 2 consists of Chinese-language channels. In addition to the packs, non Astro customers will also be able to access selected TV programs, nine radio channels, Arena and Awani for free and also have the option to buy the latest movies from Astro First and Astro Best between RM10 to RM15 per title.

For more information or to register for AOTG, please visit http://www.astroonthego.com/

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