BCARD loyalty mobile app launched

• Mobile app available on iOS and Android platforms, expected to ‘revolutionize’ how loyalty programs connect with members
• Allows members to be constantly updated on latest promotions, share these with friends, locate nearest merchants, etc

BCARD loyalty program operator BLoyalty Sdn Bhd has launched what it claims is Malaysia’s first loyalty program mobile app, ‘BRewarded on the Go.’
 
The mobile app is available on the iOS and Android platforms allowing members to be constantly updated on the latest promotions, share these promotions with their friends, locate the nearest merchants, check their account balance and recent transactions and redeem their rewards on the go.
 
The company believes the mobile app will revolutionize how loyalty programs connect with their subscribers, bringing brands even closer to consumers in real time.
 
“The compelling proposition with the ‘BRewarded On-The-Go’ mobile app for users is to provide convenience and freedom for their lifestyle needs,” said BLoyalty director Gary Yeoh (pic, center, with Miss Universe Malaysia 2013 finalists).
 
He said that a large portion of BCARD members use smartphones, although he did not give a figure.
 
“For our 60 merchant partners … the mobile app means that they can now cultivate an even more personal and engaging relationship with their fans in real time,” he added.
 
BLoyalty also launched the “BRewarded Contest,” which encourages users to download and share the brand new mobile app with their social networks.
 
Contest participants can win up to RM40,000 (US$13,110) in prizes, including exclusive holiday trips, Samsung Galaxy Note II smartphones, BPoints as weekly prizes and food and beverage vouchers as daily prizes when they download the app from Dec 4, 2012 to Jan 29, 2013.
 
BLoyalty claimed that BCARD is the country’s No 1 multi-partner loyalty program in terms of participating partners and is the only loyalty card that rewards its cardholders twice, at the point of purchase and at the point of redemption.