New order management platform, websites for Room Service

• Features include 3-step checkout and credit card payments
• Built on Ruby on Rails, to be rolled out to other SEA markets

FOOD delivery service Food Runner said it has launched a new order management platform, along with revamped websites for its Room Service offering in Malaysia and Singapore.
 
The new order management platform is a part of Room Service’s digital transition and rebranding, following a new logo in March, the company said in a statement.
 
With a renewed focus on its online business, its new system will serve as a common technology platform across Food Runner’s South-East Asian operating companies, starting with Room Service in Malaysia and Singapore, it added.
 
The launch of the platform featuring both the backend order management as well as the front-end web order system, will improve phone and web order processing, operational efficiencies, logistical management and service level assurance, it declared.
 
“The new system is built on Ruby on Rails technology framework, which is highly scalable,” said Food Runner chief executive officer Lance Frey, adding that the company was expanding its e-commerce presence in the region.
 
“We’re launching the new platform with our most mature brand, Room Service in both Malaysia and Singapore. Soon, you will see our new platform launch in [our] other South-East Asian markets,” he said.
 
The revamped websites include features such restaurant search by location; improved listings; simplified browsing and order processing; three-step checkouts and online credit card payment processing.
 
“Room Service’s recent rebranding in March introduced our customers to a new logo, branding and our new tagline – Your city’s best restaurants delivered,” said Room Service managing director Mark Simmons (pic).
 
“As our markets become savvier with online shopping, they are primed for growth if we give customers the convenience of a better online food ordering experience with Room Service and our hundreds of partner restaurants.
 
“We’re now acting on our customers’ feedback, giving them easier, cleaner and simplified website navigation, web order process and more payment options,” he added.
 
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