Author: Sandeep Joseph
Bye then Trump! 4 lessons from the US elections for every Malaysian marketer
Marketer cannot rush to judgment or oversimplification of ethnic groups
CFOs and marketers should project sales based on probabilities, for 2021
3 deaths and a new beginning
The impending death of old school agencies
Failure of top management to adapt to digital, key error
Tiger Words or The Anatomy of The Comeback
There are a number of lessons that figital marketers can learn from Tiger Wood's Augusta win last week says columnist, Sandeep Joseph.
Of Data & Dylan
Between 60% and 73% of all data within an enterprise goes unused for analytics.
Iceberg right ahead
Despite the many warning signs media companies and ad agencies have been slow to adapt and change.
