Accenture's new country MD seeks to play pivotal role in TN50

• Aligned itself to five distinct businesses - strategy, consulting, digital, technology and operations
• Transformed its services and increased investments to rotate to ‘The New’ in this digital era

ACCENTURE wants to be a key driving force to shape the nation’s vision for the next 30 years (TN50) to be ready and relevant for the future.

The company has in recent years, aligned itself to five distinct businesses - strategy, consulting, digital, technology and operations, transformed its services and increased investments to rotate to ‘The New’ in this digital era.

“Accenture continues to be in the forefront of innovation, harnessing the latest in technology and strategy to deliver high performance for its clients and bring life-changing impact to the community.

“We are firmly committed to being a part of Malaysia’s advancement into the future in terms of innovation, economic growth and social well-being. Just as Malaysia positions itself for the next few decades with TN50, Accenture wants to journey together with Malaysia, lending its expertise and strengths to make our country stand tall in this age of disruption and innovation”, said Accenture’s new country managing director Azwan Baharuddin (pic).

Appointed effective March 1, Baharuddin comes in at a pivotal time for Accenture and Malaysia in light of the recently announced TN50. He is excited about the opportunities for Accenture to contribute from its leadership position in innovation and technology.

“With our vast experience, we understand the disruptions that will impact the nation and its industries, and how we should innovate at scale to build a path with the future in mind. In collaboration with our clients and leveraging on our global network, we are able to progress further, particularly in helping to shape the future of industries, accelerate Malaysia into an innovation hub, create futuristic smart cities and ready the workforce for the future,” he explains.

Baharuddin was previously a partner at Ernst & Young, holding various senior leadership roles in Asia Pacific. He takes over the helm from Janet Yap who will move on to focus on her role in Accenture Technology within the region, a key pillar of Accenture’s portfolio.

Known as an inspiring mentor, Baharuddin has established a reputation as a visionary and capable strategist, marshalling his team to execute complex projects and solidify market reputation and presence while delivering increased revenue and profitability.

Baharuddin holds a bachelors in Arts and an MBA from the University of Leicester.     
 
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