Acronis boosts data protection with blockchain technology

• Not just about fintech, blockchain can ensure data integrity
• Blockchain capability to be embedded in all its products

 
THE confluence of big data and cheaper data storage has led to the development of massive data warehouses and lakes, making data backup more important than ever.
 
The need to protect and manage that growing amount of data is something that Acronis chief executive officer Serguei Beloussov (pic above) has always believed in.
 
“Everything that happens is about the growing amount of data – there is more and more data that is more and more valuable,” he says, speaking recently to Digital News Asia in Singapore.
 
“As there is more data that needs to be managed, stored and protected, for us every trend that happens in technology is about the growing amount of data,” he adds.
 
READ ALSO: Data lakes: Does size really matter?
 
And one of those technological trends is the blockchain, a distributed database that maintains a list of data records that has been hardened against tampering.
 
Thanks to the bitcoin craze, the technology is mostly associated with financial technology, but Acronis believes it can also play a major role in data protection.
 
The company has launched a new data protection product based on blockchain technology.
 
“We see blockchain in a much broader way, as a technology that allows us to keep data authentic,” says Beloussov.
 
“This is very important for managing data. Data is easy to modify or copy, so how do you know who owns which piece of data and whether it is original?
 
“Blockchain is a unique way to ensure that the data is authentic,” he adds.
 
Acronis’ philosophy of making its products usable for everyone from the consumer to large enterprise means that its blockchain capability will be available across all its products.
 
“We have a roadmap and will release, on average, one product per month over the next 12 months,” said Beloussov.
 
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