Adyen names Lee Soon Yean as country manager for Malaysia

• Was previously the Head Of Account Management for APAC
• The company also launched its unified commerce solution in Malaysia

Adyen, a global financial technology platform for businesses, today announced the appointment of Lee Soon Yean (pic) as Country Manager for Adyen in Malaysia. 

Lee was previously the Head Of Account Management for APAC, where he was based in Singapore. With this appointment, he returns to Malaysia.

Lee joined Adyen in 2015. Prior to joining Adyen, he worked with companies like AirAsia and Amadeus Asia.
 
Lee said, “I am honoured to lead Adyen’s growth in Malaysia. Our experience with a global, well-diversified merchant base means that we’re well-versed in the challenges retailers typically face. Knowing these, we’ve built a single platform that addresses these pain points and benefits all merchants. Whether it’s a homegrown enterprise looking to expand overseas, or a global retailer hoping to set up shop here, we can help merchants create seamless consumer experiences that uplift conversions and drive revenue growth.”

Meanwhile, Adyen also launches its unified commerce solution in Malaysia. Powered by Adyen’s single platform, unified commerce gives businesses end-to-end control of transactions across different sales channels (online, in-app, and in-store).

“With our single platform, businesses can get a central overview of payments data from all sales touch points,” said Warren Hayashi, president of Adyen, APAC. “Shoppers in Malaysia are highly discerning and eager to embrace the flexibility of multi-channel payments.”
 
According to Adyen’s Malaysia Retail Report 2022, the country is ready to embrace flexible, cross-channel journeys. The same study found that 77% of businesses grew their revenue by at least 20% by allowing their customers to shop easily across online and offline channels.