AIA Singapore rolls out ‘digital underwriter’

• Now built into its tablet-based iPoS system
• To be rolled out in other AIA markets

AIA Singapore has launched what it claimed was the industry’s first fully mobile and secure digital underwriter, allowing on-the-spot underwriting as opposed to the current waiting time of three days.
 
The digital underwriter is built into its interactive point-of-sales system (iPoS) for insurance applications, the company said in a statement.
 
Leveraging iPoS technology, the company’s underwriting questions have also been simplified and personalised to suit specific profiles, which can reduce the number of questions customers need to answer by more than half, AIA Singapore said.
 
iPoS, launched in 2013, engages customers in an interactive sales process with the aid of a tablet, the company said, adding that this helps its financial services consultants (FSCs) provide customers with a better understanding of how AIA’s products and services can meet their personal needs.
 
“AIA is pursuing a culture of innovation as part of our commitment to anticipate and provide the best possible service to meet the changing needs of our customers,” said AIA Group chief operations officer Sim Preston.
 
“We will continue to roll out this technology in other AIA markets.”
 
The digital underwriter will make the process of purchasing insurance policies easier, quicker and more personalised, in line with AIA’s commitment to provide peace of mind and bridge the protection gap in Asia, it added.
 
Together with an AIA FSC, customers can now identify relevant policies and go through underwriting to make a purchase in a single meeting – anytime and anywhere – with the enhanced, integrated iPoS.
 
“This new, digital underwriting module simplifies the insurance purchasing process by offering speed and convenience to our customers,” said AIA Singapore chief executive officer Patrick Teow.
 
“In today’s fast-paced world, we know the importance of making it easy for customers to do business with us and we are committed to provide the best possible service at their time of need,” he added.
 
AIA expects the productivity of its FSCs to be boosted also, allowing them to spend less time on administrative matters and more time on providing quality advice to meet customers’ protection and financial needs.
 
Underwriters can also focus more on handling complex cases, and expediting the approval of customer applications.
 
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