Amazon, Matrade to help SMEs sell globally

• Collaboration with Matrade to help SMEs sell globally
• Enables companies to onboard cross border e-commerce

Amazon Global Selling will be hosting a series of joint events, together with the Malaysia External Trade Development Corporation (Matrade), to shed light on the recently launched New Seller Incentive by Amazon and the eTRADE Programme 2.0 facilitation from Matrade. 

In a statement, Amazon said the event aimed at equipping local SMEs with benefits offered by New Seller Incentives to help them launch and grow their business on Amazon, and to help made-in-Malaysia products’ global journey via eTRADE Programme 2.0. 

The company said it has helped businesses from around the world sell globally, reaching worldwide customers and building international brands. 

It added that beyond its existing physical presence in 21 countries with over 185 fulfillments centers in total, it has invested over US$18 billion (RM78.48 billion) in logistics, tools, services and programs over the course of 2020. 

In 2020 alone, there are over 1.9 million small and medium-sized businesses (SMEs) selling in Amazon’s stores worldwide, contributing to nearly 60% of Amazon’s retail sales, Amazon claimed. 

The company has set in motion its New Seller Incentives to help them take root and grow on Amazon by use of the company’s orchestrated tools and services, it added. 

Meanwhile, Matrade said its eTRADE Programme 2.0 is an enhancement of its eTRADE Programme under the 11th Malaysia Plan with the purpose of accelerating exports via sustained participation in cross-border e-commerce channels. 

It added that the eTRADE 2.0 Programme will continue to facilitate new companies to onboard cross-border e-commerce websites for export. 

This time an additional facilitation will be provided to SMEs that are already doing e-commerce to undertake activities such as digital marketing and e-commerce related training that can help them to grow to the next level, it said.

Since the launch of eTRADE Programme 2.0 in 2021, many cross-border e-commerce businesses have joined and the initiative received praise from SMEs who benefited from the program, Matrade added. 

Among them, Ng Kuak Ping, founder of Bionutricia Extract said he was able to get his company listed on Amazon with the help of Matrade’s grant. 

“Amazon has been helping us to grow our business into the global market and generate more revenue than ever before since we started cross-border e-commerce,” he said.

According to Matrade, the upgraded eTRADE Programme 2.0 will continue to assist SMEs to onboard cross-border e-commerce platforms for export with an incentive of up to US$1,100 (RM5,00) for a one-year subscription. 

It added that for each company that is already doing e-commerce and will undertake digital marketing and training activities, a new incentive with a maximum amount up to US$4,500 (RM20,000) will be provided.

[RM1 = US$0.239]

Amazon said it is working to provide selling partners with tools and resources they need to launch and grow their business. 

If a small business or new brand wants to find customers quickly, selling on Amazon makes it easy for them to connect with hundreds of millions of customers around the world, it claimed. 

That is why the company launched the New Seller Incentives – a suite of benefits worth more than RM218,000 in potential value.

According to Amazon, new sellers who are identified as brand owners with Amazon Brand Registry can enjoy benefits including a 5% bonus on up to RM4.36 million in eligible branded sales (up to RM218,000 in bonus value), as well as other benefits with Amazon Vine and Transparency. 

New sellers who use Fulfillment by Amazon (FBA) will be granted benefits such as RM436 in credits for using the Amazon Partnered Carrier program or RM872 in credits for using Amazon Global Logistics for inbound shipping fees, it added.