Ameen Amaendran rejoins redONE in second stint as CEO for Malaysia

• Was CEO of Tune Talk since Jan 2018 and previously had one year stint as redONE CEO
• Aims to help grow market share in prepaid segment, sees significant growth opportunities

redONE Network Sdn Bhd has appointed Ameen Amaendran (pic), who had been CEO of TuneTalk since Jan 2018, as its new CEO for Malaysia. He replaces Farid Yunus, who in turn has been redesignated as Group Chief Executive Officer of redONE Holdings which has been actively looking into a possible IPO.

This will be Ameen’s second stint at redONE, having been seconded by CelcomDigi for one year back in February 2016.

Ameen comes to redone, which was established in 2012, with a wealth of experience, having been involved in the telecommunications industry for the last 22 years, holding various roles in the two largest mobile network operators in Malaysia. Since 2018, he was seconded by CelcomDigi to Mobile Virtual Network Operator (MVNO) Tune Talk, where he turned around a loss-making business into an MVNO making eight-digit profits annually.

 “I am looking forward to returning to redONE and especially to help them grow their market share in the prepaid segment. As the only postpaid MVNO in Malaysia with over a million subscribers, they have significant growth opportunities with prepaid,” said Ameen.

In addition to offering postpaid and prepaid mobile services, redONE has also ventured in microfinancing with the launch of redCASH earlier this year, offering loans of up to US$2,95 (RM10,000) to existing subscribers. Other services include insurance (redCARE) and electronic goods (redMALL).