Amobee names Carl Nawagamuwa vice president of APAC

By Digital News Asia May 7, 2015

Responsible for developing and expanding partnerships in South-East Asia
Amobee a division of Singtel’s Group Digital Life

Amobee names Carl Nawagamuwa vice president of APAC

DIGITAL marketing company Amobee has announced the appointment of Carl Nawagamuwa (pic) as Asia Pacific vice president, which comes on the heels of Liam Walsh’s appointment as managing director of its ANZ (Australia/ New Zealand) operations.

Nawagamuwa will be responsible for developing and expanding partnerships in South-East Asia to further drive adoption of Amobee’s technology-driven solutions, the company said in a statement.

This includes Amobee Brand Intelligence, which enables marketers to efficiently activate media by leveraging proprietary data and insights to deliver results, it added.

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“I’m excited to be a part of the Amobee Asia Pacific team and help brands in the region connect with their audience in real time no matter what channel or device they are using,” said Nawagamuwa.

Prior to joining Amobee, he spent nearly a decade as the head of UK Digital Trading at MEC before his most recent role as managing director at Interim Xaxis China, whilst working as director of Xaxis TV Asia Pacific.

“With 22% digital ad spending growth forecast by eMarketer to come from Asia Pacific in 2015 (to US$56.84 billion), Amobee sees an incredible opportunity to capitalise on this growth through further investment in the region,” said Alex Littlejohn, senior vice president of Amobee Asia Pacific.

“We are thrilled to have Carl [Nawagamuwa] leading the charge in South-East Asia, and feel his pedigree and career ambition is a perfect match to that of our clients and the shared goal of increasing both innovation and return on investment in the region,” he added.

Amobee is a division of Singtel’s Group Digital Life, which is focused on creating new digital growth engines. It operates across North America, South America, Europe, the Middle East, Asia, and Australia.

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