Anchanto appoints digital transformation expert Ajay Veeraraghavan as a senior director, Product & Solutions

• Tasked with executing Anchanto's vision to lead in e-commerce logistics technology
• 20+ years in digital transformation for retail, grocery, consumer goods, and high-tech

Anchanto, the leading e-commerce and logistics technology company, has appointed Ajay Veeraraghavan (pic) as senior director, Product & Solutions. With over 20 years of experience in digital transformation across retail, grocery, consumer goods and high-tech, Ajay is poised to lead Anchanto’s product innovation and global growth.

Ajay’s appointment comes at a pivotal time as Anchanto scales its operations worldwide. Leveraging his extensive expertise in multi and omni-channel e-commerce solutions, he will drive the products and solutions verticals at Anchanto to help businesses enhance business outcomes through innovative solutions in supply chain planning, order management, warehouse management, inventory optimisation, e-commerce analytics and more.

Anchanto has consistently demonstrated remarkable growth, with a 40% year-over-year increase over the past four years and US$36 million (RM161 million) in funding. Ajay will be instrumental in executing the firm’s vision to become the leading e-commerce and logistics backend technology provider. This involves strategic growth through mergers and acquisitions to expand geographically and enhance the product suite, ultimately solidifying Anchanto’s market position globally.

Leveraging his extensive experience, Ajay will help customers harness AI-driven market opportunities through solutions like Anchanto Digital Shelf, enhancing competitive advantage, market share, and customer engagement.

In addition, he will address market challenges such as helping brands protect themselves from grey sellers, developing robust security strategies to protect consumers and businesses. He will also manage innovative solutions to monitor the grey market, which poses significant risks to consumers and legitimate businesses. Effective monitoring will ensure brand integrity, pricing consistency, and overall market confidence.

"Ajay's appointment represents a significant addition to our leadership team," said Vaibhav Dabhade, CEO of Anchanto. "His deep understanding of digital transformation will be instrumental in driving innovation and customer success across our product and solutions portfolio globally."

"I am thrilled to join Anchanto and contribute to its mission of driving digital transformation and delivering value to customers," said Ajay Veeraraghavan. "I look forward to working with the team to continue innovating and delivering best-in-class solutions that meet the evolving needs of our clients.