Boost inks partnerships with Lazada Malaysia, McDonald’s

• Boost users can seamlessly pay on Lazada checkout; online, offline purchases at McD’s
• Partnerships as part of company’s goal for Boost to be essential toolkit of today

Malaysian homegrown e-wallet Boost announced that it has forged new partnerships with Lazada Malaysia and McDonald’s.

Boost users shopping in Lazada Malaysia can now pay seamlessly at the checkout by signing in with their registered mobile number and 6-digit PIN for their Boost accounts, the company said in a statement. Meanwhile McDonald’s users can opt to use Boost to pay for both online McDelivery and in-store orders.

“With spending and consumption behaviours and business operations shifting online, the online space is a key growth area for us this year. We will be focusing our efforts to further expand our online offerings through more partnerships to encourage more usage between digital providers, as the realisation of a cashless society requires a collective effort,” said Mohd Khairil Abdullah, chief executive officer of Boost.

Kharil said the new partnership is part of the company’s goal this year to build Boost to become an essential toolkit for online and offline, thereby charting the way into a digital and contactless world.

“Together with our partners, we will push ourselves to introduce more innovative features for both consumers and businesses that will enable easier and instant access to day-to-day lifestyle necessities at the tap of the screen,” he added.

Starting 19 until 28 February, users can enjoy RM5 off with a minimum spend of RM50 through the Lazada Malaysia app by paying using Boost.

On top of that, users who use Boost to pay online for their McDelivery orders can also earn an instant cashback of RM5 with a minimum spend of RM25. The cashback can be used at any McDonalds outlet or online through McDelivery.

In conjunction with Lazada Malaysia and McDonald’s new partnerships, Boost will be running an 'Online Festival’ until 31 March. The event is part of the homegrown e-wallet’s larger #BoostGotYou launched last March.

Throughout the next six weeks, Boost users can enjoy rewards and savings. For one, they stand a chance to win an iPhone 12 weekly with a minimum spend of RM80 at any online store when paying with Boost. There will be two iPhone 12s up for grab weekly. If users spend at the following selected partners, users gain 3x the entries.

Users also enjoy up to 28% cashback until 28 February with the Boost Partner Wallet at online mercant partners including grocery shopping with Potboy, JOCOM and MyCookingStory; order food delivery from EASI and McDelivery; as well as home decorating and wellness with Bloomspace.co, Mr. Speedy and Watsons Online.