Bukalapak partners MoEngage for cross-channel customer engagement needs

• Will use platform to power large-scale personalised engagement with users
• Aims to improve delivery rates and provide cross-channel user engagement

INTELLIGENT customer engagement platform MoEngage has won the mandate to drive cross-channel user engagement for Indonesian technology unicorn Bukalapak.

Bukalapak currently operates at a massive scale, with more than 50 million users and processing half a million transactions a day in its e-commerce platform.

Faced with low push delivery rates and engagement, they were looking for a partner that could improve delivery rates, provide cross-channel user engagement, and created a personalised user experience for its users.

With this partnership, MoEngage’s platform now powers several leading digital brands in Indonesia including Tiket.com, Kredivo, Viu, Fave and Hijup.

It also powers customer engagement for three of Indonesia’s four unicorns - travel startup Traveloka and e-commerce operator Tokopedia being the other two.

Commenting on the partnership, Tushar Bhatia, AVP Growth, Bukalapak said, “With more than 50 million customers, our priority at Bukalapak is in reaching our customers at the right time with the right message. MoEngage’s customer engagement platform helps us tackle this challenge at various levels.

“MoEngage’s proprietary Push Amplification technology has helped us improve both the speed of delivery of push notifications as well as the delivery rates. We were impressed by the flexibility of the team, expertise of the local team and their dedication towards customer success. We look forward to leveraging on MoEngage to further improve our Daily Active User Metric through cross-channel marketing.”

“With this collaboration with Bukalapak, we have cemented our place as a leading marketing automation platform in Indonesia. It’s very encouraging to see that industry-first innovations in the product like Push Amplification and Dynamic Product Messaging are well-aligned with changing expectations of the rapidly expanding digital consumer base in Indonesia.

“We are committed to sharing our expertise in customer engagement through marketing automation with the top consumer brands in Southeast Asia and will be expanding our presence significantly in the next few years,” said MoEngage Inc chief executive officer Raviteja Dodda.