Criteo appoints Elie Kanaan as EVP of marketing

• Prior to the appointment, Kanaan held positions at VMware, SAP, Mercury and Oracle.
• Kanaan and his team will play a key role in helping advertisers deliver on the mass personalization challenges of modern marketing

CRITEO , the performance marketing technology company, announced that Elie Kanaan (pic) has been appointed as the company's executive vice president of marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives across the globe.

Prior to the appointment, Kanaan was VMware's vice president of marketing for Europe, Middle East and Africa. He also held positions at SAP, Mercury and Oracle. Kanaan brings over 25 years of experience in marketing and technology to his role at Criteo.

As the needs of marketers evolve to meet higher consumer expectations, Kanaan and his team will play a key role in helping advertisers deliver on the mass personalization challenges of modern marketing. Criteo’s data-driven engine and multichannel solutions empower marketers to deliver to the individual consumer, relevant, seamless and accountable ads.

“What marketing leaders want today is measurable business results from their marketing and ecommerce investments. With the consumer holding the ultimate power, they are looking to preserve the best consumer experience, by serving them with personalized and relevant ads” said Elie Kanaan, Criteo’s EVP of Marketing. “I’m thrilled to join a team of highly intelligent people obsessed with technology innovation and providing the best advertising performance to their clients. My job is to make sure that the amazing and unique value Criteo provides to its clients is known to everyone who matters, across the globe.”

Eric Eichmann, CEO, Criteo said, “As we look to build on 11 consecutive quarters of growth, Elie and the marketing team will play a strategic role in our continued success. It is an exciting time for Criteo, the development of our global leadership team and more innovative products means that we will continue to exceed the expectations of advertisers, time after time.”