Dell launches new line of business within enterprise unit

• DSS unit targets fastest growing data centre market
• To serve service providers, telco providers and web tech customers

DELL Inc has announced Datacenter Scalable Solutions (DSS), a new line of business within Dell’s Enterprise Solutions organisation which it said would meet the specific needs of web tech, telecommunications service providers, hosting companies, oil and gas, and research organisations.
 
These businesses often have high-volume technology needs and supply chain requirements in order to deliver business innovation, Dell said in a statement.
 
With a new operating model built on agile, scalable, and repeatable processes, the company said it can now provide these customers with the technology they need, purposefully designed to their specifications, and delivered when they want it.
 
Dell said it was a pioneer in the hyperscale market segment nearly eight years ago when it created Data Center Solutions (DCS) to design and build solutions tailored for massive-scale data centre environments.
 
DCS continues to serve the hyperscale market with fully custom and tailored solutions.
 
However today, there’s a growing market of businesses just below the hyperscale space in size that are increasingly expressing similar needs in how they buy and build data centre capabilities, Dell said.
 
This segment is growing three times faster than the traditional x86 server market and represents a US$6 billion total addressable market, the company said, citing internal analyses of various market sources.
 
“Dell was the first major server vendor that recognised the unique requirements of the hyperscale market when it introduced DCS in 2007,” said Matt Eastwood, senior vice president at analyst firm IDC.
 
“[It is] now taking the best practices and learnings from its DCS business and addressing the distinct needs of the space just below the top-tier hyperscalers,” he said in the statement issued by Dell.
 
Malaysian webhosting provider meets demand

In speaking about the varied needs of the businesses DSS is targeting, Dell cited the example of IPServerOne, which provides webhosting solutions for Malaysian companies and individuals.
 
IPServerOne was expanding its hosting solutions to include a cloud offering and needed high performance servers that were quick to deploy, efficient and easy to maintain in-house, the US tech giant said.
 
In order to do so, the hosting company turned to Dell to deliver the optimal price-performance for its cloud hosting services.
 
“The biggest difficulty for customers moving to the cloud is that they need a lot of support to do so,” said IPServerOne founder Lee Cheung Loong.
 
“Because of this, we designed a cloud environment based on Dell’s latest generation of PowerEdge servers that will be easier for customers to adopt and for our engineers to support.
 
“With over 2,000 servers, systems management is critical to our business – we need to know the exact location of the problem and if it isn’t handled properly, we risk massive data loss.
 
“With higher levels of automation and remote management options, this level of insight is something Dell offers better than the competition,” he claimed.
 
In addition to supply chain optimisations and custom configurations, Dell DSS is able to quickly build new system designs for this market, the US company claimed.
 
Dell will introduce its first DSS-branded products later this fall.
 
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