Emarsys launches AI capabilities to simplify the role of B2C marketers

By Digital News Asia February 6, 2017

AIM bridges the execution gap between data science and executive personal campaigns
Forty percent of loyalty marketers struggle with personalisation

Emarsys launches AI capabilities to simplify the role of B2C marketers

EMARSYS, a global B2C marketing cloud company, announced the launch of Emarsys AI Marketing (AIM) to support progressive marketers, and increase revenue and return on investment (ROI) for global brands.

The new, capabilities of AIM will alleviate the marketer’s burden by bridging the gap between complex data science and executing truly personal omni-channel campaigns at scale.

AIM also provides progressive marketers with a tangible AI solution with capabilities such as personalised incentive recommendations with a flip of a switch, and significant business value with potential revenue uplift of more than 28%.

According to Forrester, 40% of loyalty marketers struggle with personalisation. Emarsys AIM allows progressive marketers to be more empathetic and focus on one-to-one engagement with their customers, but at scale and enabled by AI that removes the burden of operational and execution tasks.

Marketers will interact with AIM through a user experience (UX) portal that embeds enhanced features into the Emarsys B2C Marketing Cloud. AIM automates the timing, content and communication channel by using intelligence developed through analysis of over two billion Emarsys unified customer profiles.

Emarsys retail and e-commerce clients already using AIM, such as Evolution Slimming and Japan Centre are experiencing increased value.

Emarsys launches AI capabilities to simplify the role of B2C marketers “Marketers today are still fine-tuning campaigns manually and basing segmentation and personalization decisions on intuition rather than deep, data-based insights,” said Emarsys chief innovation officer Hagai Hartman (pic, right).

“The capabilities developed in-house, from the ground up, and built into Emarsys AIM allow progressive marketers to re-imagine their role in businesses of all sizes. They can easily improve results, in terms of revenues and ROI, by taking the guesswork out of campaigns and spending less time on mundane operational tasks.”

The launch of AIM comes shortly after Emarsys announced another US$22.3 million of funding, bringing the company’s total to US$55.3 million over the past 24 months. This financing will fuel innovation in AI, such as Emarsys AIM, and accelerate growth as Emarsys builds on recent success and seeks new opportunities in existing and new markets, such as the US.

AIM capabilities have already delivered significant ROI to Emarsys customers, including Evolution Slimming - a global online supplier of weight loss supplements that ships to over 100 countries.

The AI-powered Incentive Recommendations feature of the Emarsys B2C Marketing Cloud is helping Evolution Slimming to achieve significant results, including +28.6% uplift in revenue compared to ‘default incentive’ control group, +32.2% uplift in lead-generated revenue and +6.5% revenue uplift from defecting buyers. The full case study can be found here.

Emarsys AIM, which sits between the execution and campaign layers, will introduce new features in both the near and long term. At launch, Emarsys AIM will support and enhance a number of Emarsys products, including: