Forest Interactive, Cellcard to boost Cambodia local gaming community

• PlayGame Unlimited allows users to procure in-game credits, digital gift cards  
• Gamers get to collect unique loyalty points to redeem in-game goodies

Forest Interactive Cambodia has entered a partnership with the country’s leading mobile operator, Cellcard, to jointly bolster the growth and development of the local gaming community.

Forest Interactive Cambodia is said to be the first gaming content provider to partner with Cellcard for its newly launched PlayGame Unlimited, a data product catered to the growing needs of the gamers in the country.

As part of the deal, the new product plan will enable gamers to procure in-game credits and digital gift cards from a wide range of popular global titles such as Steam, PlayStation, Xbox, Nintendo, Apple, Google Play, Spotify, Netflix, and Amazon, most of which are not yet available in Cambodia.

Additionally, gamers can also collect unique loyalty points called PlayCoins for every transaction, when subscribing to bundles. These points can be used to redeem in-game goodies exclusively available on PlayGame.

“The partnership with Cellcard is a step forward in providing inclusive opportunities and unique experiences to the growing gaming community in Cambodia, said Soknang To, Forest Interactive Cambodia country manager. "Forest Interactive has always committed to building an environment where all gamers have equal chances to enjoy streaming, playing, and get the most out of their mobile experience.”

Cellcard’s chief executive officer (CEO) Ian Watson added that the partnership with Forest Interactive further extended the ecosystem that his team were building for esports and gaming in Cambodia.

“Cellcard, as the only proudly Khmer mobile company, is committed to growing the gamer community in Cambodia and have Khmer gamers on par with those from neighboring countries,” he said. “Our position is to provide gamers as many experiences and opportunities as we can for them to enjoy their games and improve their skills. Such partnerships with Forest Interactive play a vital role in our gamer strategy."

Prior to this alliance, Forest Interactive Cambodia launched Wallet Codes, a gaming wallet and digital voucher platform. The goal is to accelerate digital financial inclusion in Cambodia and provide Cambodians the opportunity to enjoy premium online content services by offering them flexible alternative payment channels on the platform.