Hoolah partners BridgerPay to expand BNPL services in Asia

• BridgerPay’s merchants can now add Hoolah’s BNPL service as payment option
• Partnership to expand into upcoming Asian markets, including Thailand, Philippines

BUY NOW pay later (BNPL) platform Hoolah has sealed a deal with payments intelligence platform BridgerPay that the company said would  allow BridgerPay’s merchants to add its BNPL service as a payment option to their customers at checkout.

Hoolah is their first BNPL provider partner in Asia, offering merchants in Singapore, Malaysia and Hong Kong this integration, the company said in a statement.

BridgerPay is a Cyprus-based SaaS company that provides tech resources to help merchants manage multiple payment service providers, save failed transactions and cart abandonment. 

Hoolah said this partnership with BridgerPay will expand to include upcoming markets in Asia later this year, including Thailand and the Philippines.

“Expanding our merchant offering in Asia with Hoolah as our first BNPL solution in the region makes this a very exciting time for BridgerPay,” said Ran Cohen, chief executive officer (CEO) and co-founder of BridgerPay.

“Our partnership gives us the opportunity to mutually support the growth of online businesses in Asia with our next generation payments technology, allowing merchants to connect and process through one of the more advanced payment providers in the region. BNPL is booming and as usage is growing across the globe, it’s becoming a must-have for online merchants in our world today.”

Launched in early 2018, Singapore-headquartered Hoolah offers merchants a BNPL platform to offer consumers a flexible solution to check out their products in three monthly zero-interest repayments.

“Through our partnership with BridgerPay, we’re effectively bridging the gap between their merchants and customers in Asia by providing them with a seamlessly integrated BNPL payment option that is increasingly popular especially amongst the millennial and gen-Z generation,” said Stuart Thornton, CEO of hoolah (pic, left).

“We’re delighted to welcome the excellent BridgerPay team and platform into our hoolah ecosystem and create mutual value by helping their merchants capture higher sales and new customers in Asia.”