How Kim Lian is new Tune Protect Group, Group CEO

• Replaces Rohit Nambiar who stepped down in May
• Strengthen Tune Protect into being a stronger sales and service organisation

Tune Protect Group Bhd has announced the appointment of How Kim Lian as its new Group CEO, effective 29 July 2024.

How joined Tune Protect in 2020 as the Group CFO. He succeeds Rohit Nambiar who stepped down in May 2024 after his Oct 2020 appointment.

How's new role as  group CEO will involve deepening Tune Protect's penetration into the lifestyle ecosystem and engaging with key regional players to establish Tune Protect Group as a leading regional insurance provider in the travel sector. He will focus on showcasing the Group's capabilities as a comprehensive service provider, encompassing technology and reinsurance, to deliver a consistent customer experience and a global product offering.

Mohamed Khadar Bin Merican, Chairman of Tune Protect Group Bhd, said, "We are delighted to welcome How as our new GCEO. His extensive experience and proven track record in financial management and strategic development make him the ideal leader to advance Tune Protect as a key regional player. We are confident that How will strengthen Tune Protect into being a stronger sales and service organisation which will continue to grow and achieve greater heights under his leadership.”

In his previous role as  group CFO, How played a key role in overseeing the Procurement, Legal, and Corporate Secretarial portfolios, alongside his core responsibilities. He was responsible to review and establish key financial strategies in aligning to the Company’s Corporate Strategy by evaluating financial operational trends, measurements, and productivity levels, aside from looking at acquisition and expansion prospects, identifying areas for improvement and accumulating capital to fund expansion.

How said, “Together with our talented team, I am committed to driving sustainable growth and profitability across the region, delivering exceptional value to our customers, strengthening partnerships, and maximising returns for our investors. By leveraging technology and our deep industry knowledge, especially in the travel sector, we will solidify our position as a leading insurance player in the travel ecosystem.”

In addition to his role as  group CEO, How also serves as a Director in Tune Protect Re Ltd., and Tune Protect Thailand.

Prior to joining Tune Protect, How was the Group Deputy Chief Financial Officer at AirAsia. He is a member of the Australian Society of CPAs (ASCPA), the Malaysian Institute of Accountants (MIA), the Institute of Internal Auditors (IIA), and a Certified Internal Auditor (CIA).