iflix expands management team as it looks beyond SEA

• Service rolled out in four South-East Asian markets
• Appoints leaders for greater Asia, Africa and the Middle East

 
INTERNET TV service iflix has announced a series of senior executive appointments as it looks to emerging markets outside of South-East Asia.
 
First, Christian Toksvig (pic above) joins as head of international business development.
 
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Previously the chief executive officer (CEO) of StockUnlimited, he has launched and grown four global media brands across five continents, iflix said in a statement.
 
Prior to this, he was head of international business development at Getty Images, where he was responsible for expanding the company’s presence in key emerging media markets such as China, Brazil and the Middle East.
 
With over 20 years of international business development and operations experience, Toksvig will be instrumental in driving strategic partnerships with telecom operators across Asia, the Middle East and Africa, iflix said.
 
Nader Sobhan also joins as head of Middle East and North Africa. He previously founded Iktomi, which has operations in Dubai, Barcelona and Bangkok, and also led the strategic planning of the digital directorate at MBC, the leading free-to-air broadcaster of the Arab world.
 
With his extensive experience in digital products and broadcast entertainment in the Middle East and North Africa, Sobhan will be the driving force behind the company’s expansion into the region, iflix said.
 
Finally, Andre De Wet joins iflix as head of Africa. Prior to iflix, he served as the CEO of PriceCheck, one of Africa's leading e-commerce sites, which he grew by more than 700% during his three-year tenure, according to iflix.
 
His extensive expertise in management, marketing, strategy and business development in developed and emerging economies will be critical in driving the company’s success in Africa, it added.
 
“I am incredibly excited to welcome Christian, Nader, and Andre to our growing family,” said iflix cofounder and CEO Mark Britt.
 
“Localisation is the key to iflix’s strategy and with their outstanding track record and proven expertise in international expansion and business development, I am confident they will drive the business forward into exciting, new markets following on demand,” he added.
 
Now available in Malaysia, Thailand, the Philippines and Indonesia, iflix will continue to roll out its service to key additional emerging markets in the coming months.
 
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