iProperty.com, IQI formalise commercial agreement

• First collaboration of its kind between a digital company and real estate agency in Malaysia
• Sets new benchmarks for cross-collaboration between partners in the real estate industry

IPROPERTY.COM Malaysia announced that it has entered into a multi-million-ringgit commercial agreement with IQI Realty to drive the adoption of digital and non-digital marketing solutions and partner with its agents on their continued journey in a digital-first world.

The coming together of two market leaders, the first collaboration of its kind between a digital company and a real estate agency in Malaysia, will see IQI leverage on iProperty.com’s digital and non-digital solutions to better engage customers.

The deal will also involve equipping agents with access to data to help customers make accurate and informed property decisions.

Under the terms of the agreement, iProperty.com Malaysia will also work together with IQI in coming up with customised in-house training on how best to leverage on digital solutions and data insights to engage and serve their Malaysian customers.

This agreement, effective immediately will see iProperty.com and IQI set new benchmarks for cross-collaboration between partners in the real estate industry.

iProperty.com Malaysia and Singapore chief executive officer Haresh Khoobchandani said that the digital revolution is accelerating by the day and thought leader organisations are embracing technology to enhance the ways they can serve their customers.

He added, “The home buying process is evolving and real estate agents who embrace and have the skills to leverage technology are at a clear competitive advantage. IQI’s foresight and commitment to digital, positions their business and others with a similar philosophy, ahead of the pack and enables them to serve their customers in market-leading ways.”

“Everything we do is driven by our purpose to change the way Malaysians experience property. According to SimilarWeb, iProperty.com.my is the leading place Malaysian’s turn to for property information online.

“As a result, this collaboration with IQI will make a powerful connection to ensure Malaysians are well served in a digital-first world. Agencies that embrace digital supercharge their agents to help make people’s dreams and aspirations become a reality,” said Haresh.

“In a recent study carried out by MDEC, Malaysians spend an average of 5.1 hours a day on the internet and nearly half of all Malaysians access websites from their mobile phones.

“The ability to view properties and information to help you gain insight around property decisions through your mobile phone is something that will continue to grow strongly for many years to come and IQI are reading that trend early,” concluded Haresh.

Group CEO, IQI Global, Kashif Ansari said, “As a global real estate agency with a strong presence in Malaysia, we see digital as the core enabler of the real estate business in Malaysia.

“The agreement with iProperty.com Malaysia will help equip our agents in Malaysia with the tools and insights to leverage digital to serve their customers better and guide them to make informed property decisions.”