KK Super Mart goes cashless and cardless with Boost

By Digital News Asia June 27, 2018

First time the convenience store chain is collaborating with a technology company
Boost can now be used to pay at all 327 outlets in Malaysia

KK Super Mart goes cashless and cardless with Boost

CONSUMERS can now pay for goods the cashless and cardless way at all KK Super Mart Convenience Chain Stores following its partnership with Malaysia’s homegrown e-wallet app, Boost.

This partnership brings together two homegrown brands to further strengthen the offline retail network and encourage the transition into becoming a cashless and cardless society.

Owned and operated by KK Supermart & Superstore Sdn Bhd, the flagship business of the group currently comprises 327 outlets mainly in the Klang Valley, Malacca, Seremban, Sarawak and regionally in India and Nepal.

“We are excited to be partnering with Boost as we jump on board this cashless and cardless bandwagon to be a chain of convenience stores that provides a convenient and secure way of payment for all our customers. This marks the very first time we are collaborating with a technology company.

“It’s always been a priority for us to keep up with the current trends in offline retail and move with our customers. With the shift in digitalising the nation, this partnership is a strategic step as we continue to grow our business and customer base. We look forward to the working partnership with Boost as we head towards becoming a cashless and cardless society,” said Dr KK Chai, founder & group executive chairman of KK Group of Companies.

Boost is an e-wallet application with over 2.5 million users with online and offline merchants located in over 25,000 touchpoints. As a lifestyle application, users can perform services such as paying utility bills, buying prepaid top ups and digital vouchers as well as gifting them, free money transfers and even “Go Dutch” with its split bills feature.

Boost users can now pay for items and get instant cash back when transacting at KK Super Mart.

In conjunction of this partnership, Boost will be offering RM10 cashback to customers paying using Boost at any KK Super Mart Convenience Chain Stores in Malaysia, with a minimum spend of RM20. This offer will run from June 26 until Aug 25, 2018.

“We are proud to be partnering with KK Super Mart Convenience Chain Stores as we continue to expand our merchant touchpoints nationwide. By creating relevance and providing seamless user experience for all KK Super Mart Convenience Chain Stores customers, we aim to continue doing so by boosting more 24/7 convenience stores nationwide,” said Christopher Tiffin, chief executive officer of Boost.

Android users can download Boost from the Play Store while iOS users can download from the App Store.