Malaysia’s annual #MyCyberSale sees 75% increase in volume
By Digital News Asia October 28, 2015
- Part of MDeC’s efforts to grow Malaysia’s domestic e-commerce industry
- SMEs’ contribution to gross merchandise value up 150% from last year
MALAYSIA’S national ICT custodian Multimedia Development Corporation (MDeC) said that its annual online sales, #MyCyberSale, recorded RM117.7 million in Gross Merchandise Volume (GMV) this year, a 75% increase from last year.
About RM61 million of the total GMV came from small and medium enterprises (SMEs), around 2.5 times more than 2014, the agency said in a statement. [RM1 = US$0.24]
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A total of 393 e-tailers took part in #MyCyberSale 2015, 40% more than 2014 but less than the 400-plus previously reported.
Of this, 364 were SMEs. Around 6,000 more SMEs participated through online marketplaces such as Lelong.my, Lazada, 11street.my and others. There were also more SME participation from Sabah, Sarawak, Johor and Penang, MDeC said.
“Not only did we exceed our RM100-million target, we were encouraged to see higher participation and bigger GMV contribution from SMEs, an incredible 150% increase from last year,” said MDeC chief operating officer Ng Wan Peng.
“This year’s sale marks a crucial milestone in our efforts to grow Malaysia’s domestic e-commerce industry,” she added.
Multi-category online marketplaces contributed 42% of total GMV, followed by travel & leisure (28%), fashion (18%) and electronics (12%), MDeC said.
Additionally, for the first time, 5,300 online orders came from foreign buyers in Singapore, Brunei and Indonesia, contributing RM1.93 million in GMV, it added.
#MyCyberSale took place from Sept 28 to Oct 2.
Related Stories:
More than 400 e-tailers on board for #MyCyberSale 2015
#MyCyberSALE records RM67mil in sales: MDeC
Digital Malaysia: MDeC launches SME e-commerce reward programme
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