MDEC begins its 100 Go Digital Coaching programme for 2021

• This year's edition to incorporate hands-on, hand-holding component
• Programme to include coaching, digital solution recommendations, progress tracking

THE Malaysia Digital Economy Corporation (MDEC), has kicked-off the 2021 edition of 100 Go Digital Coaching, a programme it said would enable businesses in key sectors to move towards digitalising their businesses.

In a statement, MDEC said this year’s programme will incorporate a hands-on and hand-holding component.

It will also seek to support a “conducive ecosystem” to accelerate digitalisation process so that businesses can expand their operations and increase their revenue as well as take advantage of the digital platform to further widen their avenues to generate income, it said.

“Pre-pandemic, we have had to tell businesses on why they should go digital. Now, it is a question of how,” said Surina Shukri (pic), chief executive officer (CEO) of MDEC.

“With the new components incorporated within the 100 Go Digital Coaching programme, we are confident we will be able to infuse digital advantage into businesses, sharing and enabling the best practices and technologies to assist businesses to survive and thrive.”

The 100 Go Digital Coaching is made up of three key components covering the digitalisation course of a business.

Firstly, a coaching session will provide an overview of the process ensuring understanding of the benefits and opportunities which lie ahead.

Pain points and challenges will also be identified and practical guidance will be provided by coaches from corresponding renowned companies. The coaching workshops will be hosted by MDEC throughout the year.

Secondly, businesses will be provided recommendations of digital solutions and strategies to be incorporated into their respective business plans to move up the technology value chain.

Finally, MDEC will monitor their progress to ensure they stay on the right track and receive intervention and assistance where needed.

MDEC said businesses will also be introduced to other programmes that will further aid their development as they progress through the stages of digital adoption.

“We got what it takes and we will give it all we have got to ensure businesses find success in this difficult time,” said Aiza Azreen Ahmad, chief digital business officer of MDEC.

“As needs and challenges evolve with time, the 100 Go Digital Coaching programme is keeping up to ensure local businesses remain viable and profitable by utilising the best digital has to offer.”

The 100 Go Digital Coaching catered to the retail, food and beverage (F&B), logistics and professional services sectors.

The coaches possess proven track records and they come from eight established companies. They are: AutoCount, Deepsky, Estream Software, iBizzCloud, Innergia Labs, Locus-T, Million Software and Smart-Acc Solutions.

These are amongst the first group of digital coaches with more to be added in the near future, MDEC said. Apart from the coaching sessions these, companies will provide online training materials and dedicated programme support team.

To learn more and to register for the programme, visit here.