#MYCYBERSALE 2016 records RM211 mil in gross merchandise volume
By Digital News Asia October 28, 2016
- SMEs contribute to RM94 million of the total GMV
- Attracts 688,478 buyers, an increase of 153% compared to last year
#MYCYBERSALE 2016, a Malaysian online sale organised by Malaysia Digital Economy Corporation (MDEC), achieved RM211 million in gross merchandise volume (GMV) this year, a 79% increase from last year.
MDEC reported that 45% of the total GMV came from small- and medium-sized enterprises (SMEs), with around RM94 million compared to RM61 million in 2015.
This year, 607 sites took part in #MYCYBERSALE 2016, 54% more than in 2015. Of this, almost 14,000 merchants were SMEs. Around 60% of buyers and orders were driven by SMEs, which were encouraged through e-Marketplaces such as Lelong.my and Lazada, among others.
“We are thrilled with the success of #MYCYBERSALE 2016 and are proud of the fact that we exceeded our RM200 million target. This achievement is a testament to our commitment and efforts to increase domestic eCommerce revenue,” said MDEC chief operating officer Ng Wan Peng.
“This year’s success is a clear indication that Malaysians are indeed coming on board and embracing the eCommerce culture. With 2017 being the year of the internet economy, we are excited to continue growing the eCommerce industry and bringing the ecosystem together to embrace and grow the digital economy,” said Ng.
#MYCYBERSALE 2016 took place from Sept 26 to 30 nationwide. This year’s sale witnessed the largest number of participating merchants compared to the past two sale events. With 607 sites, #MYCYBERSALE made its way into the Malaysian Book of Records for the ‘Most participating online merchants in an online sale event’.
#MYCYBERSALE 2016 saw the support of platform providers, payment providers, logistics and fulfilment providers including 11street.my, Shopee, MOLPay and iPay88.
To instil best practices amongst online merchants for the shoppers, #MYCYBERSALE 2016 worked with Kementerian Perdagangan Dalam Negeri Koperasi dan Kepenggunaan (KPDNKK), SMECorp, CyberSecurity Malaysia, Malaysian Communications and Multimedia Commission (MCMC), Malaysia External Trade Development Corporation (Matrade) and Ministry of Health Malaysia (MoH).
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