New membership programme ‘LiveUp’ launches in Singapore

By Digital News Asia April 24, 2017

Programme offers member-only shopping, entertainment, ridesharing and food delivery perks
LiveUp is offering a 60-day free trial when people sign up now

New membership programme ‘LiveUp’ launches in Singapore

ONLINE shopping destination in Southeast Asia, Lazada, and online supermarket in Singapore, RedMart, announce the launch of LiveUp, a new lifestyle membership programme for Singapore’s digital consumers.

Together with Netflix, Taobao Collection, Uber and UberEATS as partners, LiveUp brings exclusive member-only rewards, promotions and extra savings.

LiveUp recognises Singapore’s progressively savvy online citizens and pools perks from a local network of services that reward their digital lifestyle into one membership programme.

Membership benefits include a 10% rebate storewide at Lazada as well as free, faster delivery always, including on its recently launched Taobao Collection, a 5% rebate on every order from RedMart, a six-month Netflix subscription, Uber VIP access (including free rides up to S$10, early access to stunts, events and promotions, as well as enjoying rides from top-rated drivers in the newest vehicles), and free delivery rebates on UberEATS.

To encourage consumers to experience the value of the programme, LiveUp is offering a 60-day free trial when they sign up now, subsequently, the programme is offered at $28.80 per year for a limited time (its usual annual membership fee is $49.90).

“We believe that Singapore is at the tipping point in which consumers are embracing online lifestyle services like shopping, ridesharing, food delivery and entertainment as a way of life. LiveUp is possibly the first membership programme in Singapore and in the world to bring it all together for these emerging online lifestyle natives.

“We are thrilled to have like-minded partners RedMart, Netflix, Taobao Collection, Uber and UberEATS on board to present the spectrum of lifestyle benefits for these savvy online shoppers to enjoy,” said Lazada Singapore CEO Alexis Lanternier.

“RedMart has grown strongly over the years thanks to the support of our loyal customers who appreciate the choice, convenience and value of shopping for frozen and fresh foods and household essentials from RedMart, and having those delivered quickly within their chosen two-hour window.

“With LiveUp, we’re bringing more rewards to our customers especially with partners Lazada, Netflix, Taobao Collection, Uber and UberEATS who we believe our customers appreciate just as well,” said RedMart CEO Roger Egan.

“Lazada’s LiveUp programme understands the impact the Internet and online services have on shaping Singapore consumers’ lifestyle, most importantly when it comes to entertainment which makes Netflix the perfect partner,” said Netflix Business Development vice president Tony Zameczkowski.

“Netflix has a wide variety of originally produced television series, films, documentaries, and stand-up comedy specials meaning entertainment fans, no matter their taste, are sure to find something they love to watch.”

Commenting on the partnership, Uber Singapore general manager Warren Tseng said, “Since Uber launched in Singapore four years ago, we have fundamentally changed the way people get around with the kind of smart innovation that moves Singapore forward. Riders are now accustomed to enjoying safe, reliable and affordable rides at the touch of a button.

“With UberEATS, we applied the same smart innovation to food delivery and, in less than a year, we have successfully expanded our coverage area to more than half of Singapore. We’re excited to partner with Lazada and RedMart; this is just the beginning and we look forward to working together on other collaborations throughout the SEA region.”