OYO Hotels in Malaysia appoints new country head

• Has a wealth of experience in management consulting and digital business
• OYO operates more than 150 properties across all major cities in Malaysia

OYO Hotels in Malaysia started the New Year with the announcement of its new country head, Tan Ming Luk.

His resume includes a wealth of experience in management consulting as well as launching and managing of digital businesses. As the new leader at helm, Tan aims to drive OYO’s business in Malaysia to greater heights in 2019.

OYO Hotels, which established its presence in Malaysia just over a year ago, is shaking things up by creating a business model with a solid foundation that harnesses technology and talent to synergise hospitality and real estate to create quality, accessible living spaces at relatively low cost to the end consumer.

Tan (pic, right) has 13 years of relevant experience with focus in strategy development and operational improvement, as well as digital payment and marketing, which adds value to OYO’s business model. 

Coupled with his knowledge on go-to-market and growth hacking strategies, it will serve OYO in Malaysia well, as they continue to expand their reach and achieve competitive advantage in the budget hotel sector.

“Building on our phenomenal growth in 2018, OYO is now setting the bar higher in Malaysia as we forecast exponential growth moving into 2019. Currently, we operate more than 150 properties across all major cities in Malaysia, including Kuala Lumpur, Penang, Langkawi, Johor and Melaka, which provide both international and local travellers stay options at convenient locations, which come with quality at affordable prices,” said Tan.

What truly drives OYO Hotels to greatness is its proprietary technology, as the hospitality chain helps hotel owners in managing business operations through end-to-end solutions.  Through its technology and standardised supplies and service training, the company has helped its asset owners to increase room occupancy by up to 90%.

Tan is well-versed with the operations of a technology enabled company thanks to his stints with platform Shopee and Axiata Digital Services where he helped the group to ideate, build and launch internal digital business.

In addition, his management consulting experience includes roles with McKinsey and Accenture. Heading the team in OYO Malaysia serves as the exclamation point on Tan’s stellar CV. 

Tan shared that the key towards a successful business plan is to understand the gap where markets are being underserved.

“There was a huge disconnect between demand and supply of quality living spaces that’s being offered in Malaysia, forcing travellers and urban dwellers to compromise on location, quality and price. As a full-stack hospitality company, we utilise technology and talent to fix this problem, and upgrade all forms of real estate to offer high quality living experiences,” highlighted Tan. 

"From day one, we have invested heavily in building in-depth capabilities and technology consisting of more than 20 applications that we have developed on our own. We have invested in technology resources and currently have more than 700 engineers globally," he added.