PropertyGuru in app pact with Maybank

• Exclusive deal to provide content, listings and news to app
• App being rolled out to Malaysia, Indonesia, Singapore, Philippines

SINGAPORE-headquartered PropertyGuru said it will partner with Malaysia’s biggest bank Maybank, to provide its property content, listings and news to users of the latter’s Property Finder app that was launched on April 15.
 
The app aims to help prospective buyers search for properties either for residential, investment, or business, within their preferred location or price range that suits their financial profile.
 
Research has shown that in Asia alone, digital banking consumers are expected to grow from 670 million in 2012 to 1.7 billion in 2020, PropertyGuru said in a statement.
 
About 40% of mass affluent customers now prefer online or mobile banking, and among those under 40 years of age, around half prefer digital banking.
 
“We believe the app will bring great convenience to property buyers; the features are designed with the user in mind,” said Maybank group chief marketing officer Mohamed Adam Wee.
 
“Powered by the extensive property listing database of our partner, PropertyGuru, we are certain that users will be able to find the property of their dreams,” he added.
 
PropertyGuru is the exclusive content provider for the app in all markets, delivering more than 350,000 property listings in Malaysia as well as daily property news. At launch, Maybank said the app was designed for use in its key home markets of Malaysia, Indonesia, Singapore and the Philippines.
 
“We are excited to work together with the biggest bank in Malaysia and to make our property content available to its nine million customers,” said PropertyGuru chief executive officer Steve Melhuish.
 
“We are also excited with this partnership as it gives property seekers more options to browse PropertyGuru content on-the-go,” he added.
 
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