Rajiv Singh Appointed As New Market Lead For GrabAds Indonesia

• An advertising veteran with over 20 years of experience
• Previously led digital ad sales, sponsorship at Viu Indonesia

GrabAds, the advertising unit of Grab has named Rajiv Singh (pic) as the Head of GrabAds, Indonesia. He’s bringing more than 20 years of experience in digital advertising and monetisation to the position. 

“I believe we’ve barely scratched the surface of this opportunity here, so I’m really looking forward to enabling every business - from global MNCs to local merchants from more than 300 cities in Indonesia - to grow their brand and drive sales on our platform,” wrote Rajiv in a LinkedIn post. 

He previously held senior roles at companies such as Sony Pictures, Flipkart, and Star TV among others across both India and Indonesia. 

Recently Rajiv led digital ad sales, distribution and sponsorship sales for Indonesia at Viu, an OTT video streaming service.

Rajiv will report directly to Dave Yang, Regional Head of Direct Sales and GTM, GrabAds.