Revenue Monster partners Boost to expand digital marketing efforts

• Revenue Monster’s 'à la carte' feature to be integrated into Boost’s e-wallet app
• Offers Boost merchants lowest platform fees, at 18%; free payment terminal

MALAYSIAN fintech company Revenue Monster has announced a partnership with e-wallet provider Boost aimed at expanding digital marketing opportunities for the food and beverage (F&B) businesses.

The partnership will see the integration of Revenue Monster’s online super store solution, 'à la carte' directly into the Boost e-wallet app, it said in a statement.

According to the company, F&B merchants will be able to tap into nearly 9 million Boost e-wallet users with this feature.

“This is a monumental partnership for us and our merchants as it helps usher in the next step in our plans to amplify reach for our F&B partners,” said Amanda Chin, chief executive officer of Revenue Monster.

“The pandemic has undeniably shown us that digital is the way forward. At Revenue Monster, we have spent years helping thousands of businesses make that transition. Now, through this partnership we are unlocking more potential of our digital tools by tapping into Boost’s vast user base to drive digital business for our merchants.”

The solution by Revenue Monster, which was launched in March 2020 amidst the first Covid-19 restriction, known as the movement control order (MCO) in Malaysia, has attracted a list of F&B merchants including Sushi King, Kenny Rogers Roasters and Dragon-I, it said.

It works by allowing businesses to create their own digital menus and stores that can be used on any digital or social platform. This works in tandem with the entirety of Revenue Monster’s ecosystem, which allows merchants to digitalise and manage their business operations.

This ranges from handling payments through unified payment solutions; fast-tracking digital payments with one click payment links via e-invoice; and managing customer retention and engagement via social media chat tools. 

With the in-app feature, Boost users is now be able to access, order and pay for food delivery services offered by Revenue Monster’s F&B merchants via the app.

“With more Malaysians embracing a contactless lifestyle in this now normal, this partnership with Revenue Monster is timely,” said Mohd Khairil Abdullah, chief executive officer of Boost.

“We will be able to give more options and greater convenience to our millions of users whilst boosting revenue streams for our F&B merchants.”

The new feature in Boost offers merchants the lowest platform fees at 18% for merchants. As an additional benefit to merchants this Ramadan season, from now until May 31, merchants who sign up for a minimum of one year will also receive one payment terminal for free.

This partnership with Boost comes on the heels of the recent announcement by Revenue Monster of a similar partnership with Alipay, it said.

“Synergy and collaboration will be the way forward for digital platforms and services. As the industry grows and usage proliferates, we must consolidate our offerings both to merchants and users. This will be our focus moving forward to bring our great digitalisation tools to as many platforms, merchants and users as possible,” said Chin.