Robinsons harnesses SAS for better operational and customer insights

• 157-year-old chain operates three Robinsons stores in Singapore
• Looking to gain customer insights to boost loyalty programmes

SAS has announced a new customer win with Singapore retail chain Robinsons. Financial terms were not disclosed.
 
Using its retail analytics solutions, Robinsons is looking to gain critical customer insights to boost its loyalty marketing programmes, SAS said in a statement.
 
Regarded as one of Singapore’s earliest retailers with over 157 years of history, Robinson & Co operates three Robinsons stores in Singapore, including the newly opened flagship store at The Heeren in the heart of Orchard Road.
 
With the increase in customer database, Robinsons needed a platform with the tools essential for data-mining and customer segmentation, to build stronger customer loyalty. It is using the SAS Analytics Pro solution to assist it.
 
“SAS Analytics Pro has a very user friendly interface,” said Marcus Chang, senior manager, Digital Marketing & Robinsons Group Marketing.
 
“The platform allows us to process large data set to perform advance statistical analysis for our loyalty programme campaigns,” he said in the statement issued by SAS.
 
SAS said its analytics solution, combined with its retail industry experience, empowers retailers to anticipate customers’ desires and drive business.
 
Retailers can gain access to SAS’ portfolio of retail and customer intelligence software through several different investment, deployment and growth options.
 
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