SAP appoints Saqib Sabah as Managing Director for Malaysia

• Focus areas include helping customers, partners tackle issues they face
• In Malaysia alone, SAP serves around 1500 customers in 25 industries

SAP SE today announced the appointment of Saqib Sabah (pic) as the new Managing Director of SAP Malaysia Sdn Bhd. Prior to his appointment, Saqib served as the Chief Operating Officer for three years in SAP Pakistan.Verena Siow, President and Managing Director, SAP South East Asia believes Saqib will lead SAP Malaysia to aid in accelerating Malaysia’s progress as an advanced digital economy.

“We are proud to have Saqib join us in SAP Malaysia to contribute in driving sustainable success in the cloud, meaningful change, and digital inclusivity to aid in spurring the goal for national competitiveness for all Malaysians,” said Siow.

Saqib’s focus areas will include helping customers, partners, and communities tackle the biggest issues they face, such as business transformation in the cloud, building a resilient supply chain, and creating a sustainable future for organisations in Malaysia.

“I am extremely passionate about Malaysia's growth and am a firm believer that technology is one of the keys for Malaysia to realise its aspirations of becoming a high-income nation,” said Saqib.

Before he started at SAP, Sabah was formerly the Managing Director of Teradata Malaysia. He had also previously founded a start-up venture where he developed artificial intelligence (AI) use cases related to capital markets, agriculture industry and telecommunication networks. Sabah is also a resident of Malaysia based in Kuala Lumpur with his family.  

“During and post-pandemic, it has been demonstrated how critical digital technologies are, such as cloud and artificial intelligence (AI), for business continuity and to thrive amid uncertain times. In Malaysia, we have seen more businesses adopting cloud technologies to remain competitive and ensure that they adhere to the demands of their end-user customers,” Saqib added, citing a recent report from Information Services Group (ISG).

To date, SAP customers generate some 87% of total global commerce, and in Malaysia alone, SAP serves around 1500 customers in 25 industries, together with 50 partners.