SAS appoints new managing director for Malaysia, Indonesia and Vietnam to accelerate data analytics growth in the region

• Siboro's appointment aims to bolster SAS’s Southeast Asian presence
• Tasked with cultivating, strengthening channel partnerships, foster collaboration with stakeholders

SAS, the global leader in AI and analytics software, has announced the appointment of Febrianto Siboro (pic) as the new managing director for Malaysia, Indonesia, and Vietnam. This move aims to fortify the company’s presence in Southeast Asia, leveraging regional synergies and capitalising on the growth of the data analytics market in the region.

In his new role, Siboro will lead in driving business growth in Malaysia, Indonesia, and Vietnam, formimg a cluster under his leadership. His focus will be on cultivating and strengthening channel partnerships, fostering collaboration with key stakeholders, and enhancing customer satisfaction by empowering businesses and organisations on their digital transformation journey through advanced analytics.

Siboro said, "With Indonesia and Vietnam amongst the top largest digital economies in Southeast Asia as well as the fastest in the region, the potential for data analytics to drive business value and transformation is immense. Combining the talents and resources of these countries as a region enables us to diversify our value proposition and service offerings, leading to more competitive and innovative offerings for our customers.” 

“I look forward to working closely with our partners and customers to deliver innovative solutions that address their unique challenges and opportunities,” he added.

Amir Sohrabi, regional vice president & head of Digital Transformation, Emerging EMEA & Asia, SAS Institute said Siboro brings a wealth of experience and a deep understanding of the Southeast Asian market to SAS. 

“His leadership will play a pivotal role in driving our partnership and growth strategy in Malaysia, Indonesia, and Vietnam. As the demand for data analytics continues to surge in these dynamic markets, Siboro’s strategic vision and expertise will position SAS at the forefront of innovation, helping our organisations harness the power of analytics to make data-driven decisions,” he added.