SAS appoints new MD for Singapore

• Will lead Singapore team to expand SAS in-country presence 
• Responsible to drive growth in Singapore, accelerate customer adoption of AI, predictive analytics

SAS has announced the appointment of Lim Hsin Yin as its new managing director for Singapore and will lead the Singapore team to expand the SAS market presence in the country.

In a statement, SAS said Lim will also be responsible for driving the growth of SAS’s business in Singapore, with a focus on accelerating customer adoption of AI and predictive analytics through partnerships and alliances.

“Analytics is increasingly seen as an essential business need that can help organisations build business resilience and enhance their competitive edge in this post-pandemic age. 

“From combating the multifaceted challenges of fraud to bringing new insights in customer intelligence, to improving risk and compliance management, we see growth opportunities for businesses across all sectors as they embrace digital transformation,” said Lim.

“I am looking forward to continuing our efforts in developing analytics talent in Singapore through our partnerships and certification efforts, in empowering students and kickstarting the careers of data analytics professionals,” she added. 

Lim will report to Remco den Heijer, Asean vice president at SAS. 

“We are delighted to have Lim join us in this crucially important role. She brings exceptional experience in cloud and financial services as well as overall leadership strengths across the technology sectors, said den Heijer.

Prior to joining SAS, Lim was with Dell Technologies as the director of cloud and data storage solutions for Singapore and Malaysia.

Before Dell, she served as the managing director for Avaya Singapore and had previously also held leadership positions at IBM in software and financial services. 

Lim is passionate about promoting diversity and coaching and developing female leaders of the future.

She was the lead for MentorConnect Program, a cross company group mentorship programme aimed at developing the next generation of female talent at Dell Singapore.