ShopBack appoints ex-Fave exec to lead efforts in Australia, Asia

• Has over 10 years of experience in fintech, e-commerce
• Responsible for driving merchant adoption, forging strategic partnership

Shopping and rewards platform ShopBack announced the appointment of Aik-Phong Ng as managing director to spearhead the rollout of ShopBack In-Store and ShopBack Pay in Australia, Thailand, and Taiwan.

In a statement, the company said Ng will be responsible for driving merchant adoption and forging strategic partnerships in these two product lines, as part of the group’s regional growth efforts.

ShopBack In-Store is a rewards and loyalty platform that allows users to engage with their favorite brick-and-mortar retailers and food and beverage (F&B) outlets.

Earlier this month, the group also announced the launch of ShopBack Pay, giving users the flexibility to pay in-store via their preferred method of payment, while stacking rewards at the same time.

ShopBack said Ng joins the group with over 10 years of leadership experience in the e-commerce and fintech sectors. He previously held APAC leadership positions back in Groupon, before leaving to seed invest, co-found, and expand fitness platform KFit. 

It said he was heavily involved in the latter's acquisition of Groupon Singapore, Malaysia, and Indonesia, and subsequent rebranding as Fave.

During his latest tenure as managing director at Fave SEA, he led the launch and scaling of FavePay and FavePay Later across Singapore, Malaysia and Indonesia, and played a pivotal role in growing its fintech business, the company said.

Ng’s appointment comes hot on the heels of the ShopBack’s recent foray into the fintech and payments space.

In December 2021, ShopBack acquired hoolah, a leading “buy now, pay later” (BNPL) player in Southeast Asia.

Earlier this month, it said it appointed ex-Zip executive Hamish Moline as managing director, financial services, who is responsible for leading the development of financial services under the ShopBack brand, including its BNPL product offering.

“We are excited to welcome him to the ShopBack Group and look forward to scaling our in-store business in Australia, Thailand, and Taiwan," said Henry Chan, chief executive officer and co-founder.

"I am thrilled to be joining the ShopBack Group at such a significant and pivotal time of its growth. ShopBack is committed to making shopping rewarding for all across Asia-Pacific with its ever-increasing solution suite, and I am glad to be able to bring my experience to the table,” said Aik-Phong Ng.