Shopee enables more sellers to grow with Facebook Ads

• Some 95% of users rely on Facebook, Instagram to discover new brands
• Facebook Ads allows for greater personalisation of ads

Shopee has announced that Facebook Ads is now officially available on Shopee Seller Centre across Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, empowering the region’s largest community of over 20 million sellers with new tools to grow their businesses.

According to Shopee, 95% of its users rely on Facebook and Instagram to discover new brands and products and this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. 

The company said in a statment that Facebook Ads allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth.

It added that Facebook Ads on Shopee Seller Centre is part of the company’s ongoing commitment to support businesses of all sizes to scale online. 

Shopee Seller Centre offers a one-stop platform to help sellers manage their stores with ease, providing them with access to a full suite of marketing and data tools to create listings, run promotions and optimise their online business performance. 

Kenneth Soh (pic), head of marketing campaigns at Shopee Malaysia, said that establishing a partnership with Meta to launch Facebook Ads on Shopee Seller Centre will greatly impact its sellers positively and is indeed a game-changer for them. 

“Now, our sellers can utilise and leverage an additional feature on our Seller Centre together with other Shopee marketing solutions to increase the visibility of their Shopee store and products to even more interested shoppers.

“They are now capable of extending their products' ads across other apps and websites thus increasing their customer base,” Soh said. 

He said Shopee will continue to expand its ecosystem through more industry-leading partnerships such as our collaboration with Meta to continue supporting our sellers with more opportunities to scale and upskill digitally.

Damian Kim, country director of Meta Singapore said, “Digital discovery remains crucial in driving demand and sales, and I am excited that the launch of Facebook Ads through the Shopee Seller Centre will be the enabling engine for thousands of sellers to have equitable and easier access to leverage Facebook Ads which will connect them with new customers and grow their businesses.”

Facebook Ads on Shopee Seller Centre is currently available to selected sellers across seven markets during this initial launch phase, and will be rolled out to more sellers in subsequent months.

Find out more about Facebook Ads on Shopee Seller Centre here.