Shopee partners with government agencies to empower local sellers with regulatory knowledge

• Over 1,000 local sellers attended the Summit
• Sellers introduced to insights on business registration, IP & counterfeit regulations 

Shopee Malaysia concluded its second Digital Platform Upskilling Summit, equipping over 1,000 local sellers with essential regulatory knowledge through a five-part programme. In collaboration with key government agencies, the summit addressed compliance, product authenticity, and consumer trust, aligning with the government's efforts to empower MSMEs and gig workers. 

The first series introduced sellers to aspects of regulator compliance whereby experts provided insights on business registration, product certification, intellectual property, and beauty product regulations, while the second series delved into food advertising laws, pricing, counterfeit goods regulations, and Halal certification.

Md. Zaki bin Abd Samad of KPDN Selangor expressed his appreciation for the summit, stating, "This event has been instrumental in bridging the gap between sellers and regulators. The hybrid format, which combines in-person sessions with online participation, allowed us to engage directly with sellers, answer their queries, and clarify complex regulations." He added that this interaction helps sellers avoid legal pitfalls and enhances their ability to comply.

Meanwhile, Badruzzaman bin Abdul Rahim from the Ministry of Health's Food Safety and Quality Department highlighted the summit's educational value: "This programme is an excellent platform for Shopee sellers to gain a deeper understanding of food advertising regulations. It’s crucial that product labels and advertisements align with our laws. This session equips sellers with the knowledge they need to comply confidently, fostering a responsible and trustworthy marketplace."

Participants also benefited from Shopee University sessions on increasing traffic, boosting sales, and optimising listings using advanced tools like ChatGPT.

Sellers who attended the summit shared their thoughts on the programme. Bibi Farizona Mahdi, owner of Umairah Homemade Cakes on Shopee, remarked, "This programme has been useful for understanding government regulations. The insights we gained are essential for navigating compliance and driving our business forward." Meanwhile, Wu Chih Ping, general manager of Local Sales at Chek Hup, a renowned Malaysian coffee brand, added, "Shopee’s collaboration with government agencies has boosted my confidence in the platform. Their commitment to helping us understand compliance issues builds trust and equips us with valuable knowledge."

Tan Ming Kit, head of Marketing and Business Intelligence at Shopee Malaysia, emphasised, "Our commitment goes beyond providing tools for success. We recognise that selling online involves adhering to industry frameworks on business registration, advertisements, data protection, and payment regulations. By forging impactful partnerships with government agencies and stakeholders, we aim to strengthen the e-commerce ecosystem and empower local sellers. We strive to unleash their full potential and drive Malaysia's digital economy forward. Working together, we can make a lasting impact and support the growth of our entrepreneurs."

The next series of the Shopee Digital Platform Upskilling Summit is expected to take place between November and early 2025.