Singtel partners Lazada Singapore to accelerate SMEs’ e-commerce adoption

• Dedicated portal for local SMEs to advertise their offerings, tap on a wider online customer base
• Sellers who advertise will be able to reach over 3.5 million visitors monthly

SINGTEL has partnered Lazada Singapore, a premier online shopping website to launch the 99% SME e-marketplace.

It is a dedicated portal hosted on Lazada.SG for local Small and Medium Enterprises (SMEs) to advertise their offerings and tap on a wider online customer base.

Singtel and Lazada’s partnership is the first in Singapore to support local SMEs to operate in the fast-growing e-commerce market.

Singtel Group Enterprise chief executive officer Bill Chang (pic) said, “The 99% SME e-marketplace, which augments our nationwide 99% SME campaign, provides SMEs with an online marketing platform with no additional on-boarding costs to better scale their businesses in the e-commerce space. This is also in line with the Committee on the Future Economy’s call to help SMEs adopt digital technologies.”

In its recently released report, the Committee on the Future Economy has recommended that SMEs, which form 99% of registered companies in Singapore, be provided expertise and financing support to help them adopt digital technologies.

To this end, Singtel has been training SMEs to establish an online presence and adopt digital marketing solutions.

Lazada Singapore chief executive officer Alexis Lanternier said, “As a marketplace, we want to equip our sellers, many of whom are SMEs, with the best tools available in Singapore to help them succeed. We are excited about this partnership and the increased reach which sellers can now access across Singapore. Sellers who advertise will be able to reach over 3.5 million visitors monthly.”

Singtel, together with DBS and other partners, launched the inaugural 99% SME campaign in 2015 to rally all in Singapore to use products and services offered by SMEs. The highlight of the SME campaign is the annual SME Week in October where participating SMEs give customers special offers. 

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