StanChart shakes things up with mobile gamification

By Digital News Asia July 18, 2017

Mobile gamification instantly rewards the bank’s clients when they shop
Allows the bank to engage with its clients digitally and recognise their loyalty

StanChart shakes things up with mobile gamification

STANDARD Chartered Bank is introducing mobile gamification that instantly rewards clients when they shop. The new channel allows the bank to engage with its clients digitally and recognise their loyalty.

This comes with the proliferation of smart devices that saw mobile gamification on a rising trend. A survey done by Nielson showed one of the top activities 52% of Malaysians use their device is to play free games.

By combining mobile gamification with shopping, the bank is able to engage clients in a fun manner while rewarding them at the same time.

“Standard Chartered continues to push the boundaries of retail banking to meet the demands of our clients. By introducing mobile gamification, we aim to better engage our clients and improve their overall experience with us,” says Standard Chartered Bank Malaysia Retail Banking head Aaron Loo.

Standard Chartered continues to roll out digital initiatives as part of the bank’s strategy to offer easy, convenient and secure banking solutions for clients.

To date, the bank has launched a digitally enabled client acquisition tool, video and online chat banking and fingerprint recognition for mobile banking login. It also partnered with Samsung Pay to offer clients a mobile payment platform.

Clients can experience the bank’s latest mobile gamification through the ‘Shake and Win’ campaign held from July 17 July to Sept 30, 2017. Clients need to spend a minimum of RM100 in a single transaction with a Standard Chartered credit card to receive an SMS to play the ‘Shake and Win’ game.

As the name suggests, clients will have to shake the items into the bag by swiping with their fingers in order to win cashback up to RM99. Clients will also be in the running to be one of 10 chosen winners to win RM10,000 in prizes as each RM100 spend will earn them one entry.