StarHub and Avaya to deliver new UC service

• Enables businesses to enhance workforce productivity and customer service
• End-to-end SmartUC service includes team and customer engagement solutions

AVAYA and Singapore telco StarHub have announced the launch of a new communications service, SmartUC, for businesses in the city-state.
 
Providing a suite of Unified Communications (UC) capabilities, SmartUC will be delivered in two different offerings: A Standard option for small businesses with fewer than 50 users, and a Premium option for companies with over 50 users, which can scale to support up to 2,500 users.
 
The SmartUC Premium option includes all the capabilities of the Standard version, plus mobile and soft clients for Android, iOS, Windows and Macintosh, as well as contact centre self-service and multimedia capabilities.
 
Both SmartUC offerings will benefit from StarHub’s SIP (Session Initiation Protocol) Voice to deliver IP (Internet Protocol) telephony services, UC solutions and associated collaboration and conferencing capabilities, the two companies said in a statement.
 
“With SmartUC, we bring about a cost-effective value proposition to help Singapore companies to operate more efficiently, while maintaining the fine balance to scale and grow more competitively,” said Sebastian Tan, vice president of Enterprise Solutions, Services and Delivery at StarHub.
 
“Through this innovative approach, we aim to partner our enterprise customers to deliver outstanding service to their businesses,” he added.
 
SmartUC is based on the Avaya IP Office platform, which has over 480,000 midmarket systems installed around the world.
 
IP Office is designed to unify communication, including call handling, messaging, conferencing, presence, IM (instant messaging), and much more, Avaya said.
 
It helps connect businesses with their customers using the methods those customers prefer – including voice, SMS, web chat, video, email, or fax.
 
IP Office also helps people work from anywhere, integrating effortlessly with mobile devices and video solutions on multiple systems and platforms.
 
“The expectations of business users and customers have rapidly evolved in recent years, and that change will only accelerate,” said Pamela Tham, Avaya Singapore country leader.
 
“We now expect mobility and apps and social and cloud. We expect video and chat and flexibility and ease of use. We expect the world at our click.
 
“Avaya is delighted to be working with StarHub to help businesses in Singapore deliver all of that for their own people and their customers,” she added.
 
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