Telecoming lands in Malaysia through partnership with Axiata Digital

By Digital News Asia October 11, 2017

To invest US$4 million in the region over the next two years
The firm achieved US$60.22 million turnover in 2016

Telecoming lands in Malaysia through partnership with Axiata Digital

TELECOMING, the Spanish company specialising in content monetisation has partnered with Axiata Digital - the digital services arm of one of Asia's leading telecommunications groups, Axiata Group Bhd, to enter the Malaysian market.

The service will be integrated into Axiata Digital's Application Programme Interface (API) hub or Mobile Internet Fulfilment Exchange (MIFE).

With this partnership, Telecoming will launch its mobile billing services in the country and will further develop multi-device monetisation models within the region.

The company expects to carry out a US$4 million (RM16.92 million) investment in the region, over the next two years. (US$1 = RM4.23)

Telecoming saw its turnover rise 14% from 45 million euro in 2015 to 51.3 million euro (US$60.22 million) in 2016. (1 euro = US$1.17)

The smartphone penetration in the Asia Pacific region is remarkably high, in line with its population density figures.

More precisely, there are over 1.3 billion smartphone users according to Statista data 2017, when Western Europe and the US together are accounted for 500 million users.

Digital content billed to Direct Carrier Billing in APAC is expected to reach US$786 million in 2018, according to Juniper Research data.

According to Telecoming APAC director Alí Karaosman, "It's a market with a great growth potential. Mobile payments are a real alternative to credit cards, since their penetration among the population hardly reaches 45%. Moreover, it's a market with a consolidated content consumption culture and 87% of users place mobile as their favourite device."

On the one hand, Telecoming's arrival to the region entails a firm commitment with the diversification of the current content monetisation market and the delivery of the most innovative services.

On the other hand, Axiata's customers will benefit from the most innovative content monetisation services derived from the telecom conglomerate's alliance with Telecoming.

Axiata Digital chief executive officer Mohd Khairil Abdullah says, "We are thrilled to partner with Telecoming and be able to bring longer term value to customers through this partnership in the digital ecosystem.

“With the MIFE platform being available at each of Axiata's operating companies, leading content service providers like Telecoming are able to instantly access hundreds of million mobile customers in Asia and accelerate the pace of service delivery through one central point."

Telecoming has been specialising in digital content monetisation technology since 2008.

The firm's core business is based on mobile content, mobile billing and mobile advertising. Currently operating in nine countries, Telecoming monetises digital content anytime, anywhere and from any device.