TM Wholesale, Swarmio Media in deal to provide e-sport services

• TM's to market, distribute Ember to its existing customers
• To leverage on capabilities to bring digital experience to users

TM Wholesale and Swarmio Media Holdings Inc have announced that they have signed a master collaboration agreement to provide gaming and e-sport services across the Asean.

In a statement, the company said this collaboration allows both parties to capitalise on their core capabilities and bring exceptional digital experience to the table. 

TM Wholesale will provide Swarmio with access to its extensive coverage and wide-reaching network and infrastructure ecosystems in order to bring Ember, Swarmio’s plug and play gaming and e-sports platform, closer to users.

It said this will also allow Swarmio’s latency-optimised edge computing technology to expand, enabling Ember subscribers to enjoy ultra-low-latency gaming experiences with faster download speeds. 

The collaboration will also see TM Wholesale actively participate in the marketing, distribution, and sales of Ember to its existing customer network of major telcos across the Middle East, Asia, Oceania, and Africa, it added.

Amar Huzaimi Md Deris, executive vice president of TM Wholesale, said the gaming and e-sports industry has become one of the fastest-growing forms of entertainment over the last two years.

“This collaboration is an exciting milestone for the company as we continue to adapt to the current digital trend and expand our business, going beyond just connectivity.

“It complements the edge ecosystem offerings that we have been working on for content and digital solutions. It is amazing to collaborate with a partner like Swarmio on this new venture and bring the power of the gaming industry to our telecom partners across the region,” said Amar.

Vijai Karthigesu, chief executive officer of Swarmio Media, said the company is excited to be working with TM Wholesale and benefiting from their strong reputation and extensive network to grow its platform’s reach with telcos across a number of key regions. 

“This collaboration enables us to significantly boost our operations and deliver a high-quality gaming and e-sports service to telco users in Asean.

“We are confident that this will be an impactful and lucrative partnership over the months and years to come,” he said.

Swarmio’s fully managed, plug-and-play Ember platform is touted to be able to quickly and seamlessly integrate with major telco operations, allowing telcos to engage and monetise gaming subscribers, ultimately gaining immediate and meaningful access to the multi-billion-dollar market. 

It claimed to provide a proprietary digital hub for gaming communities, enabling them to access an ultra-low-latency playing experience, competitive tournaments, exclusive gaming content, manage communities, gamification and points system, online store (Swarmio Store), gamer e- wallet (Swarmio Pay), as well as customised digital content.