TNG Digital, PayNet unite to propel Sabah toward a cashless society

• Aims to encourage cashless transactions in East Malaysia communities
• Will promote digital, financial inclusion via public education & adoption programmes

TNG Digital Sdn Bhd and Payments Network Malaysia Sdn Bhd collaborated to launch the ‘Cashless Seja Bah!’ campaign at Gaya Street Night Market, Kota Kinabalu, Sabah on Jan 19. The initiative aims to bring digital payments and solutions to merchants and users in Sabah.

During the campaign, Touch ‘n Go eWallet users who scan a DuitNow QR code and make a minimum payment of US$2.11 (RM10) at selected stores in Sabah will receive US$1.06 (RM5) cashback. Additionally, users will earn points for every RM1 spent using the Touch ‘n Go eWallet. These points can be redeemed for cashback vouchers, physical products, and entries into lucky draws for each transaction made on the platform via GOrewards.

[RM1 = US$0.211]

Mohd Herman Sarbini (pic), chief operating officer of TNG Digital, said “We observe significant progress in the adoption of cashless transactions in Peninsular Malaysia, particularly in urban communities with a higher concentration of digitally savvy users. To contribute to Malaysia's complete transition into a cashless society, we are championing and supporting our friends in East Malaysia to embrace cashless transactions.”

With its growing network of 2 million merchant touchpoints, Herman added that TNG Digital through its Touch ‘n Go eWallet aims to drive digital and financial inclusion through public education and adoption programmes. 

In support of the government's ongoing initiatives to promote cashless payments, the 'Cashless Seja Bah' campaign is a joint effort designed to educate and enhance the community's understanding of cashless transactions as a preferred mode of payment, ultimately fostering increased adoption and widespread acceptance of a cashless lifestyle.

Gary Yeoh, chief commercial officer of PayNet said, “Peninsular Malaysian tourists contribute significantly to inbound tourism in Sabah, with a spending of RM1.7 billion out of RM2.7 billion (63.7%) in 2022. Public markets, popular for their local food, seafood, handicrafts, and more, are key tourist destinations. Through these campaigns, we aim to empower Sabah's vibrant communities and micro-entrepreneurs by offering the convenience of cashless transactions. This not only enhances the visitor experience but also helps local businesses grow and thrive in the digital economy. We are committed to extend our cashless initiatives to more public markets."

Leveraging PayNet’s expertise in retail payments infrastructure, and a network of 1.9 million DuitNow QR touch points across Malaysia, TNG Digital facilitates the nation's journey towards a digital economy through this campaign. 

The three-month-long cashback campaign is scheduled to run from Dec 15 2023 to March 13. Additionally, mini roadshows will be conducted at the following locations on specific dates:

• Chester Night Market, Tawau – 3 February 2024
• Kim Fung Night Market, Sandakan – 24 February 2024
• Keningau Night Market, Keningau – 9 March 2024

Click here for more information about the ‘Cashless Seja Bah!’ campaign in Sabah.