Tribe expands into Singapore

By Digital News Asia June 13, 2017

Singtel’s OTT video portal app – Cast – will carry Tribe’s content via the Aneka Plus pack
In Singapore, Tribe aims to fulfil the unmet demand for Malay content in the digital space

Tribe expands into Singapore

TRIBE, the Astro Malaysia owned online video service provider, available in Indonesia and the Philippines, announces its third market, Singapore in partnership with Singtel, Singapore’s largest telecommunications company.

Singtel’s OTT video portal app – Cast – will carry Tribe’s on-demand content via the Aneka Plus pack, which features Malay programmes from various content providers, including Astro Malaysia.

Tribe’s content strategy is to curate content offerings tailored to each individual market.

Tribe, through its standalone app in Indonesia and Philippines offers a range of live and on demand content across live sports, Korean drama, Anime, eSports, and Asian movies.

In Singapore, Tribe aims to fulfil the current unmet demand for Malay content in the digital space.

“Our approach to every market is unique and this partnership with Singtel is a landmark first for Tribe as we explore different GTM models,” said Tribe Limited chief executive officer Iskandar Samad.

“Singtel is the market leader in mobile with a strong Malay base across prepaid and postpaid segments. Astro, on the other hand, is unrivalled in its production of premium original Malay content. Singtel’s Cast will be an effective channel to connect a strong customer base with relevant quality content.

“Singapore is a well-developed and exciting Asian market with robust monetisation opportunities and we look forward to leveraging this as a learning opportunity to gain better understanding of market dynamics before we consider launching a standalone OTT product as we have done in other markets."

In conjunction with the fasting month, Tribe will release several Ramadan specials including ‘Imam Mudaku Romantik’, ‘Tolong Aku Nak Puasa’ and ‘Resepi Memikat Suami’. ‘Hero Seorang Cinderella’ featuring Fattah Amin and Fazura will also be available on Cast.

Other highlights include Malay dramas and telemovies such as ‘Suri Hati Mr. Pilot’, ‘Bukan Kerana Aku Tak Cinta’ and ‘Cinta Paling Agung’ featuring celebrities Aaron Aziz, Neelofa, Sharnaaz Ahmad, Nelydia Senrose and more.

Other genres offered include variety, lifestyle programmes and catch up of live programmes.

Tribe is available on the Aneka Plus pack via the Cast app for a monthly subscription of S$7.90 with a 12-month contract. At launch, Singtel is offering three months’ free subscription with the 12-month contract.