Zalora announces BNPL regional partnership with Atome

• BNPL option in Zalora Singapore & Malaysia; rollout to other markets in coming months
• Zalora sees 70% growth in Atome users since soft launch in recent weeks

ZALORA has launched a regional partnership with buy now pay later (BNPL) platform Atome to introduce flexible payment options across both its mobile app and website.

Zalora shoppers are able to split purchases into three, zero-interest payments during the checkout process on the platform’s mobile app, with website checkout to launch by the end of this month, the company said in a statement.

To pay, users have to register and select Atome as the payment option. Paying via Atome is now available to Zalora customers in Singapore and Malaysia, and will be progressively rolled out to its Hong Kong, Indonesia, Philippines and Taiwan customers in coming months.

“We’re excited to partner with Atome across both our website and mobile app. This partnership introduces safe and secure payment choice and flexibility for our customers, especially for our fashion, beauty, lifestyle and luxury fashion categories,” said Rostin Javadi, chief operations officer of Zalora (pic).

“Already, the partnership is off to a great start: we’ve seen 70% growth in the number of our customers using Atome in Singapore and Malaysia since our soft launch in recent weeks,” he claimed.

Atome is a Singapore-based buy now pay later platform, which claimed to have over 3,000 online and offline retailers in nine markets, including Singapore, Indonesia and Malaysia. Its key merchant partners include Sephora, Agoda, SHEIN, Zara, Marks & Spencer and Charles & Keith.

Zalora is a curated e-commerce platform focused on fashion, beauty and lifestyle products, which the company claimed to have products from over 3,000 international and local brands ranging from Nike to Hooga.

It has established a presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.

David Chen, the chief executive officer of Atome, said: “Zalora is the biggest fashion e-commerce pioneer in this region and once again, have demonstrated their leadership in introducing Atome’s flexible and innovative payment option to improve their customer shopping and payment experience.

“We’re excited to be the first buy now pay later brand to partner with Zalora across the region, starting first in Singapore and Malaysia, before rolling out across four other key markets. This only marks the start of our journey together. We’re thrilled about the future potential of this partnership and what it means for online shoppers across the region.”

From now until end-May, Zalora customers in Malaysia will be able to enjoy exclusive promotions when they select Atome at checkout.