Communications startup Wavecell lands US$1.6mil Series A

• Provides dev tools and web interfaces that can integrate with existing platforms
• Funds to be used to improve tech and boost APAC expansion

SINGAPORE-based cloud communications provider Wavecell has announced a Series A investment of S$2.3 million (US$1.6 million) led by Qualgro Asean Fund, with participation from Wavemaker Partners [clarified].
 
In a statement, Wavecell said it helps enterprises and application developers communicate efficiently with their customers over SMS, voice, chat and video from within their existing products and services.
 
It does this by providing a complete set of developer tools and web-based interfaces that can be used seamlessly with these existing tools.
 
The self-funded startup was founded in 2010 and now claims more than 500 active enterprise customers across industries such as e-commerce, telecommunication, digital marketing and CRM (customer relationship management) platforms, finance, insurance, and transportation.
 
“We have chosen Wavecell as it has built a great team and is well positioned to address the growing need for A2P SMS (app-to-person short messaging service), chat and video communications,” said Qualgro Asean Fund partner Heang Chhor.
 
“We would like to help grow Wavecell into a strong regional leader,” he said in the statement issued by Wavecell.
 
The startup said the funds will be used to strengthen its proprietary technology platform and broaden its product offering range, while expanding its presence in Asia Pacific by scaling up the sales and marketing teams.
 
It also intends to open local offices in Hong-Kong, Thailand and Indonesia.
 
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