Bubu.com to host Indosat Ooredoo IDByte 2017

• Conference will focus on Gen C and how they consume online content
• Bubu.com will host the Virtual Startup Hunt as part of the conference

INDONESIAN web development and digital advertising company Bubu.com supported by telco Indosat Ooredoo and the Indonesian Ministry of Communications and Information will host a digital conference, Indosat Ooredoo IDByte 2017 from Sept 26 to 28 in Jakarta.

IDByte has been held every two years since 2011. The theme for this year’s event will be ‘Connected’ and focus the Generation C (Gen C) pattern of behaviour in consuming online content.

“We are at the era where everyone is connected to the internet and the digital ecosystem has become essential to a community. Through IDByte 2017, we want to create a space for speakers to discuss on Generation C or Gen C whose have a new impact on the economy,” explains Bubu.com and IDByte founder Shinta Dhanuwardoyo.

Gen C refers to psychographic group that is a powerful new force in consumer culture. It is a term used to describe people who care deeply about creation, curation, connection, and community. It's not an age group; it's an attitude and mindset defined by key characteristics. Eighty percent of millennials are made up of Gen C and they form YouTube's core audience.

“We are proud to be part of IDByte this year. This goes very well with Indosat Ooredoo’s commitment after serving the community for 50 years to actualise digitalisation in the nation.

“Growth in the digital economy especially by Gen C encourages us to innovate and educate the community to be wise in using technology,” says Indosat Ooredoo group head corporate communications Deva Rachman.

Bubu.com worked with MARS Indonesia (a local research company) to research Gen C in Indonesia and the results it will be revealed at the conference.

As the part of the conference, Bubu.com will host the Virtual Startup Hunt and the winner will receive their award at the Bubu Awards v.10.

The Virtual Startup Hunt allows incubators from Bandung, Jakarta, Yogyakarta, Surabaya, and Medan to showcase their startup talents virtually through video conferences from Sept 5 to 6. Both the registration and judging process will be carried out online. The final winner will be named the Best Startup at the Bubu Awards v.10.

Winners will receive membership to startup bootcamps in the Silicon Valley and Sweden. More information is available on id-byte.com.

Going digital

The Indonesian government has moved to develop the digital economy through various programmes such as the National Movement of 1,000 Digital Startups.

According to Indonesian Ministry of Communication and Information Application and Information director general Semuel Abrijani Pangerapan, in order to reach the goal of having 1,000 high quality startups, at least 100 thousand high quality programmers are needed.

“We need to work on the talent pool when we compare ourselves other countries such as India,” he says.

Deva says that Indosat has dived into the digital world and is supporting thredigital ecosystem by modernising the network.

Shinta, an entrepreneur herself, feels that for a business or startup to survive in the market, the company needs to have a strong team, sustainable business model, and creativity.

“The most important value in business is to monetise it. Strong teamwork is needed, and also the capability to scale up a business model,” she explains.

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