Dell EMC names Ng Tian Beng as Regional Channel Leader

• Will oversee the company’s overall Dell EMC channel business in the region
• Have responsibilities for Dell EMC’s sales efforts across all of its commercial channel partners

DELL EMC has named Ng Tian Beng (pic, above) as senior vice president and general manager for its Channel business in the Asia Pacific and Japan (APJ) region, with responsibility for all countries except Greater China.

As part of the Global Channels organisation, Ng will report to Dell EMC Global Channels president John Byrne.

In his role, Ng – an 18-year veteran of Dell – will oversee the company’s overall Dell EMC channel business in the region, playing a critical role in unifying each legacy company’s partner programmes.

Based in Singapore, he will have primary responsibilities for Dell EMC’s sales efforts across all of its commercial channel partners, including distributors, resellers and system integrators.

The appointment comes on the back of the completion of Dell’s acquisition of EMC Corporation earlier this year, creating Dell Technologies.

Dell Technologies is a family of businesses that provides the essential infrastructure for organisations to build their digital future, transform IT and protect their most important asset, information.

“Our channel is a US$35 billion powerhouse, with our partners in APJ playing an absolutely essential role in our collective success,” said Byrne.

“In this era of the fourth industrial revolution, our channel partners will play an increasingly important role in our go-to-market strategy and growth of the business as we seek to become the industry’s most trusted advisor,” said Ng.

With nearly two decades’ of experience with Dell, Ng has held multiple senior management roles. Most recently, he was vice president and managing director of South Asia and Korea, where he was responsible for Dell’s overall business across both commercial and consumer customers in the region.

He has also previously led Dell’s channel business in the region, growing and developing Dell’s partner and reseller network across the region and advising on governance, framework, policies and business direction.

The new Dell EMC Partner Program will launch in February 2017. As part of the integration process of the two companies’ channel programs, Dell and EMC will maintain separate deal registration and partner programs through 2016.

Dell EMC will work with partners to increase the company’s reach into new and existing markets by enabling and rewarding the industry’s premier ecosystem of trusted partners to address the transformational business outcomes desired by our customers

In the interim, to protect partner accounts and deals, Dell EMC teams will cross-check all existing deal registrations to ensure alignment with the partner of record.  If multiple partners have the same opportunity registered, Dell EMC has rules of engagement in place that will address immediately to ensure the partners and customers are not adversely impacted.

 
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