IDC recognises significant Indonesian market disruptors

By Yunnie Marzuki November 7, 2017

Grab is Digital Disruptor of the Year in Indonesia and Malaysia
Companies need to pick three to four things and focus

IDC recognises significant Indonesian market disruptors

IDC’s Digital Transformation Awards (DXa) recognises organisations that have significantly disrupted the market or have transformed it using digital and disruptive technologies.

The Indonesian awards were given in five of the seven categories. The five categories are Digital Transformer of the year, Digital Disruptor of the Year, DX Leader - L3D Mastery, DX Leader – Omni experience Innovation, and DX Leader - Operational Transformation.

Bank BTPN was named the 2017 Digital Transformer of the year for offering all its products and services through an app with chat, email, and social media support called ‘Jenius’.

Grab Indonesia was Digital Disruptor of the Year. Grab Malaysia also won in the same category in Malaysia.

IDC Asean managing director Sudev Bangah tells Digital News Asia (DNA) that Grab in both Indonesia and Malaysia equally disrupted the market and this is something consistent about the company.

“The award for Digital Disruptor is an award given to born-in-the-cloud companies who significantly disturbed a market and forced more traditional businesses to change and evolve. Grab did that severely in both Indonesia and Malaysia, forcing a lot of the ecosystem to quickly evolve with them.”

Commonwealth Life emerged as the DX Leader - L3D Mastery. Commonwealth Life established its Digital Transformation Office, involving IT and other business units to leverage on technology in optimising talent sourcing, business productivity, and stakeholder engagements.

Bank Commonwealth was the DX Leader in Omni experience Innovation for its Robo Advisory, an internal quantitative and data analysis project to identify customers and provide them with advisory services about their portfolios.

Sinar Mas Land was recognised as the DX Leader - Operational Transformation.

Sinar Mas Land has brought in IT capabilities as business support in the property industry by launching mobile apps for quality assurance, quality check, and project management.

According to IDC Indonesia head of consulting Mevira Munindra, organisations in Indonesia have started to understand and adopt digital transformation (DXa) strategies in order to be more agile and adaptive towards the changes in customer behaviour, especially with the addition of disruptive innovators in the competition.

“According to our research, 74% of enterprises have considered DX as a core strategy, while the rest have recognised the importance of creating one in the future.

“It is exciting to see many companies creating a roadmap, establishing executive committees, and collaborating with business units to successfully implement digital transformation strategies in their organisations.”

The two categories for which there were no winners DX Leader - Information Visionary and DX Leader – Talent Acceleration.

Bangah explains that each country started off with an assessment across seven categories. As the assessment went on in each country, IDC begun filtering out nominations that did not fit within the categories.

“From the beginning IDC was certain that Indonesia and other Southeast Asian (SEA) countries would not be able to yield winners across all seven categories, but we wanted to commence a search to provide a fair platform for organisations who feel they are progressing in the right direction whether as a Disruptor, Transformer or within any of the five DX dimensions.”

Bangah says that the awards have stringent criteria to adhere to, and they were adamant on not awarding companies for the sake of providing an award, but to truly recognise the effort placed by the organisation in becoming digitally enabled.

According to him, Indonesia actually emerged as one of the countries with the most winners. Malaysia had three, the Philippines four, and Thailand five.

“So, Indonesian companies are definitely on par, if not slightly ahead of their SEA counterparts when it comes to some digital initiatives we have noted.”

Mind switched on to digitalisation

When asked about the progress of digital disruption in Indonesia, Bangah says that companies are now moving towards tangible outcomes compared to when it first started.

“We saw a lot of investments between 2014 and 2015 around digital transformation that turned out to be more towards infrastructure projects.”

He could also see the actual transition to cloud, intelligent discussions around analytics, and leadership support for IT led transformation projects and says that “the future is bright if the environment allows for it.”

“Indonesia is one of those very privately led and pushed environments, where organisations do not wait for things to occur, but run after it first. It might be slow in certain aspects, but its mind is very switched on to digitalisation, and this is what we are seeing in Indonesia today.”

Bangah feels that Indonesian companies tend to be an excitable bunch, and moving ahead, focus is going to be a very critical part of their success.

“Pick the three to four things that have to be critically done, set milestones, timelines and outcomes desired. There is no need to introduce every single new technology or platform into the business just because it is out there. Focus will be the key to success for organisations moving into the digital era,” he emphasises.

Winners from the Asia Pacific will join the Indonesias winners at IDC's DX Summit and Digital Transformation Awards (DXa) Gala Night on Nov 28 in Singapore where the regional winners will be announced.

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